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September 2008 issue

Contents
News
Agency News
Agency Survey
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Market Report
Direction - insurance
Direction - workshops
Special Report
Course Guide
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Malta confident despite Spanish slump

Malta has revealed that English language enrolments were up by nearly a third last year on 2006 figures, thanks in part to a rise in students from Spain because of the government grants available (see LTM, August 2008, page 25).

Despite fewer Spanish students taking up the grants this year – reports indicate 42,000 applications were made this year, out of 100,000 available grants, not all of which will be approved – Malta is confident that business for the current year will be good again.

Schools’ association, Feltom, predicts up to 5,000 Spanish grant holders this summer, down from 8,000 who enrolled last year, but with a new teacher scholarship available, other Spanish business might be in the pipeline. Meanwhile, the latest statistics reveal that Asian and South American students are slowly increasing in number.

Overall, in 2007, 86,593 students studied English in Malta. With an average stay of 2.4 weeks per student, total volume was just over 212,000 student weeks. Most students were aged between 16 and 17 years and over 70 per cent were from Western Europe, notably France, Spain, Germany, Italy and Russia. Seven out of every 100 incoming tourists were language students last year, rising to 11 during the summer.

Last summer, the huge increase in students caused problems such as overcrowded accommodation and unruliness and many members of the public want the Maltese authorities to exert greater influence over language schools regarding the conduct of students. Maltese Tourism Minister, Mario de Marco, told one online newspaper that Malta was nearly excluded from the list of destinations available to Spanish grant holders this year because of Spain’s concerns over the complaints received from the Maltese public.

This year, a guidebook is being prepared by Feltom to issue to all foreign students, giving them advice on appropriate behaviour.


Sunshine Coast in Australia launches its own association

A group of international educators based in Australia’s Sunshine Coast region has formed an association to promote the benefits of studying in the Queensland locale and to work collectively to grow market share.

Comprising over 20 members working in the Engish language, vocational and higher education sectors, Sunshine Coast Education (Suned) officially launched in May at an event attended by the local mayor (pictured above, left).

Kim Edwards of Sea English Academy International in Maroochydore, QLD, a member of Suned, said, “Liaising closely with government on local, state and federal levels, Suned’s mission is to support, promote and grow the region’s industry in a global environment.” She added that members were committed to “showcasing the region’s education industry to the worldwide international education market”.


UK mobilises immigration crime teams

The UK is promising to be tough on immigration crime, with those not fulfilling the terms of their visa, working illegally or overstaying likely to be tracked down by local immigration teams. In a report, Enforcing the Deal, published in June, the UK Border Agency (UKBA) promised a shake-up of its staff, with up to 80 local immigration teams being formed of 7,500 officers – charged with working to identify offenders.

Over 1,000 extra immigration staff will be focused on enforcement duties, action will be taken against employers and serious offenders will be automatically deported. UK Home Secretary, Jacqui Smith, said, “The UK’s immigration system is undergoing the biggest shake-up for a generation and these changes [to UKBA staff organisation] will ensure our frontline officers can continue to implement these reforms.”

Priorities include, among others, holding individuals, businesses and colleges that break the law to account. Up to five thousand operations targeted at identifying and penalising organisations are promised for 2008/2009.

These reforms are part of the wider Points-Based System, parts of which are already in operation. The Tier 4 category, relating to students, is expected to begin in spring 2009.


Two new brands at LAL

The LAL Malta school in Sliema will no longer operate as part of the LAL Group of schools, which also comprises LAL Torbay in the UK, LAL Fort Lauderdale in the USA and LAL Cape Town and Durban in South Africa, as well as summer centres and partner schools.

Chris Nolan, Marketing Director at LAL, told Language Travel Magazine that the decision was taken because “the different parts of the business require two distinct strategies – hence the creation of two separate commercial entities and two independent brands”.

LAL Malta will revert to its original name of Institute of English Language Studies (IELS) under the management of Brian Mizzi, with Clive Cordina joining the team as General Manager of Operations (see page 10). The ownership structure remains a 50/50 split between LAL’s holding company, FTI in Germany, and the Mizzi Organisation in Malta.

Meanwhile, LAL has rebranded its remaining schools.


Camp Beaumont in UK sold to bank’s private equity arm

THE Kingswood Educational Group, which incorporates UK summer camp operator Camp Beaumont, and Kingswood’s sister company, School Travel Group (STG), have been sold to DLJ Merchant Banking, the private equity division of Credit Suisse, in a UK£100 million (US$200 million) deal.

DLJ acquired the two companies from Bowmark Capital, which had built up the divisions as part of the umbrella Education & Adventure Travel (EAT) Group, since acquiring STG in 2004 and Kingswood last year.

Camp Beaumont sells to an international clientele, offering English language courses as part of residential activity camps. Kingswood is the UK’s second largest provider of residential and adventure activity courses for UK children.

Terry Williamson, Joint-Chief Executive of EAT, told a newspaper that with a new injection of capital, the group could continue to grow both in the UK and in Europe. “It is a difficult economic climate at the moment but we are looking to grow 10 per cent per annum in the next three years,” he told The Argus.


BC told to work with private schools

A recent value-for-money report into the activities of the British Council has signalled that despite running a successful English language teaching operation, the British Council’s teaching business has a high cost-base, charges premium prices and has limited reach outside of overseas capital cities.

The UK’s National Audit Office (NAO) recommends in its report, The British Council: Achieving Impact, that the organisation should pursue a target of delivering at least one-third of its English tuition in partner premises. Other recommendations include broadening its offerings online and recruiting teachers that may not be native English speakers in order to “meet demand and enable the Council to recruit locally”.

Dialogue with private sector UK organisations is advised to explore ways to cooperate in developing overseas markets and to avoid unfair competition on the part of the Council. The Council was also advised to consider the BBC’s model in teaching English while ensuring fair competition.

The report reveals that the UK£181 million (US$361 million) English language teaching and examinations operation of the British Council is financially successful, with markets such as Hong Kong and Spain particularly profitable and responsible for supporting centres in less established markets. Moreover, “its best centres operate in a manner comparable with good business practice in major private sector language schools”.

In 2006/2007, the British Council received UK£195 million (US$389 million) of public money and earned a further UK£350 million (US$699 million) through its own enterprises, principally by teaching English, delivering examinations overseas and managing client-funded contracts.



New school premises for Actilingua and Sprachcaffe

Two language schools in different parts of the world are upgrading their school premises to appeal to ever-discerning language travellers.

In Austria, Actilingua Academy in Vienna opened its newly renovated school in an art nouveau-style house in May this year. The school boasts many student resources, including a multimedia library and workspace as well as a student lounge and light, airy classrooms and has Wi-Fi in the whole building (see photo).

In Mexico, Sprachcaffe Language Plus is building a new school in Playa del Carmen, 200 metres from the beach, which is scheduled to open in November (see artist’s impression). With 60 studio flats all equipped with en-suite bathrooms and a capacity of 180 beds, the school will offer on-site study facilities and accommodation combined.

Alberto Sarno at Sprachcaffe commented, “The design of Sprachcaffe’s newest venture combines classical features with typical Mexican architecture: arched balconies surround the central courtyard, which houses the open air swimming pool and al fresco dining possibilities.” Other facilities will include a bar and fitness centre as well as the language school.

Contact any advertiser in the this issue now

The following language schools, associations and accommodation providers advertised in the latest edition of Language Travel Magazine. If you would like more information on any of these advertisers, tick the relevant boxes, fill out your details and send.

Name

Company
Country

Telephone

Email


ACCOMMODATION
Britannia Student
      Services  
Sara's New York
      Homestay  

ASSOCIATIONS / GROUPS
Eaquals
      International  
English Australia  
Ialc  
International House
      World Organisation  
Languages Canada /
      Langues Canada  
MEI~Relsa Ireland  
Perth Education
      City  
Quality English  

EXAM BOARDS
Ielts  
Trinity College
      London  

INSURANCE
Student Guard
      Insurance  

SERVICES
Internet Advantage
InTouch  

TELECOM SERVICES
Business Telecom
      Systems  

TOURISM BOARDS
Malta Tourism
      Authority  

WORKSHOPS / EXPOS
English Australia  
Ialc  
International
      House World
      Organisation  
MEI~Relsa Ireland  
Quality English  

AUSTRALIA
Bond University  
Geos Oceania 
      (Australia,
      New Zealand) 
Griffith University  
Hawthorn English
      Language Centres  
La Trobe University
Language Studies
      International  
Navitas 
      (Australia, Canada,
      UK)  
Pacific Gateway
      International
      College  
Perth Education
      City  
Sun Pacific College
TAFE NSW English
      Language Centres  
University of
      Sydney  
University of
      Tasmania  
Wollongong
      College Australia  

AUSTRIA
Cultura Wien  

BELGIUM
Ceran Lingua
      International  
      (Belgium, France,
      Spain, UK)

CANADA
Bodwell College  
College of New
      Caledonia  
East Coast School
      of Languages
      (ECSL)  
Edutour Homestay
      Assocs Ltd  
English Bay
      College  
English Language
      Training College
      ELTC  
Eurocentres
      Vancouver  
Global Village
      (Australia, Canada,
      USA)  
Hansa Language
      Centre  
ILSC  
ITTTI Vancouver  
Language Studies
      Canada  
Lethbridge
      College  
National School
      of Languages  
Red Leaf Student
      Program and Tours  
Richmond School
      District #38  
Saint Mary's
      University  
Stewart College
      of Languages  

CHINA
Mandarin House  

COSTA RICA
Centro
      Panamericano de
      Idiomas (CPI)  

CYPRUS
Language Explorer
      Cyprus  

CZECH REPUBLIC
Karlov College  

EGYPT
International
      House - IH Cairo  

ENGLAND
Ardmore
      Language
      Schools 
      (UK, USA) 
Bell International
      (Malta, UK)  
Bournville College
      of Further
      Education  
Cambridge
      Education
      Group  
Camp Beaumont  
Concorde
      International
      Language Home
      Tuition 
      (Argentina, Australia,
      Canada, England,
      France, Germany,
      Greece, Hawaii,
      Ireland, Italy, Malta,
      New Zealand,Russia,
      Scotland, Spain,
      Sweden, USA)  
Hampstead School
      of English  
International House
      Newcastle  
International House
      World Organisation  
InterNexus Centre
      for Language
      Studies
IP International
      Projects GmbH
      (England, France,
      Germany, Spain)    
LAF  
LAL Language and
      Leisure
      (England, Canada,
      Cyprus, Ireland,
      South Africa, Spain,
      Switzerland, USA)
Kaplan Aspect 
      (Australia, Canada,
      Ireland, Malta,
      New Zealand,
      South Africa, UK,
      USA) 
Malvern House
      College London  
Oxford Intensive
      School of English 
      (Australia, France,
      Germany, Spain,
      UK, USA)
Prime Education  
Scanbrit School of
      English  
St Giles Colleges  
      (Canada, UK, USA)   
Study Group 
      (Australia, Canada,
      England, France,
      Germany, Ireland,
      Italy, New Zealand,
      South Africa, Spain,
      USA) 
Twin Group
      (Ireland, UK)  
University of Essex -
      International
      Academy
Wimbledon School
      of English  

FRANCE
Alliance Française
      Paris Ile de France
      (France, Spain, UK)  
Home Language
      International  
Silc - Séjours
      Linguistiques  
Université de
      Paris Sorbonne  

GERMANY
Carl Duisberg
      Centren 
      (England, Germany)
Inlingua Berlin  
International House
      Berlin - Prolog  
Sprachcaffe
      International /
      Languages Plus 
      (Australia, Canada,
      Cuba,England,
      France, Germany,
      Italy, Malta, Spain,
      USA)

INDIA
Prime Speech Power
      Language School  

IRELAND
Alpha College of
      English  
Centre of English
      Studies
      (Ireland, UK)     
Dublin City
      University
      Language Services  
Grafton College  
ISI - International
      Study Institute
      Ireland  
MEI~Relsa Ireland
Portobello School  
Swan Training
      Institute  

MALTA
Clubclass
      Residential
      Language School  
EC English
      Language Centre 
      (England, Malta,
      South Africa, USA)
IELS - Institute of
      English Language
      Studies  
Linguatime  
Malta Tourism
      Authority  
NSTS  

NEW ZEALAND
Languages
      International  
Unique New
      Zealand Education  

SCOTLAND
EAC Language
      Centres and Activity
      Camps (England,
      Ireland,Scotland,
      Wales)

SOUTH AFRICA
Cape Studies  
EC Cape Town  
Eurocentres Cape
     Town  
Good Hope
      Studies  
Interlink School
      of Languages  
LAL Cape Town  
Shane Global
      Language Centres -
      Cape Town  

SPAIN
Camino Barcelona
      Spanish school  
Esade Executive
      Language  
Escuela de Espanol
      
la Brisa S.L.  
Idiomas Sí!  
inlingua Las Palmas
      de Gran Canaria  
International House
      Sevilla - Clic  
Malaca Instituto -
      Club Hispanico SL  
Wired Spain  

SWITZERLAND
EF Language
      Colleges Ltd 
      (Australia, Canada,
      China, Ecuador,
      England, France,
      Germany, Ireland,
      Italy, Malta,
      New Zealand,
      Russia, Scotland,
      Spain, USA)
Eurocentres
      International 
      (Australia, Canada,
      England,France,
      Germany, Italy,
      Japan, New Zealand,
      Russia, Sain,
      Switzerland, USA) 

USA
ALCC - American
      Language &
      Communication
      Center  
ELS Language
      Centers  
Global Immersions
      Inc  
University of
      California Riverside  
University of
      California San
      Diego  
University of
      South Florida  
Virginia Polytechnic
      Institute & State
      University  
Zoni Language
      Centers
      (Canada, USA)