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September 2008 issue

Contents
News
Agency News
Agency Survey
Feedback
Market Report
Direction - insurance
Direction - workshops
Special Report
Course Guide
Spotlight
Destination
CityFocus
Status

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Status Survey

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Status:
UK 2007

The Status survey is a venture by Language Travel Magazine that aims to gather specific market data about all of the main language teaching markets in the world. Through our initiative, it is now possible to compare world market statistics. 
 
If you would like to see the complete breakdown of data, please visit www.hothousemedia.com/statuszone/ltmstatus/latest.htm where this information is available. Thanks to all the schools that contribute valuable data - confidentially - to help us produce this market information.

Key points
• Number of participating organisations in the UK survey: 24
• Total number of students at the organisations in 2007:
66,056
• Total number of student weeks in 2007, estimated: 770,213
• Overall average length of stay in weeks: 11.7
• Average cost of a one-month course, excluding accommodation: UK£746 (US$1,492)
• Average cost of residential accommodation per week: U
K£182 (US$364)
• Average cost of host family accommodation per week:
UK£131 (US$262)
• Average commission paid on a language course:
18.9%
Three institutions paid commission on accommodation
(of between five and 20 per cent)

*For currency conversion rate, see page 7.


Means of recruiting students in the UK, 2007
Intensity of study (hours studied per week)
Agents 61%
Internet 10%
Local Bookings 9%
Other means 20
From 12.5 to 23
Overall average = 19.4

Total marketing spend by sector in %
Marketing budget by region (overall %)
Travel costs 41%
Agency costs 34%
Publicity costs 25%
W Europe 32%
Asia 30%
C&E Europe 15%
Latin America 11.5%
Middle East 8%
North America 1.5%
Australasia 1%
Africa 1%

Top student nationalities in the UK by student weeks, 2007
Korean 13.2%
Italian 8.7%
Spanish 8%
Japanese 6.4%
French 5.2%
Brazilian 4.5%
Swiss 3.8%
Saudi Arabian 3.8%
Russian 3.8%
German 3.8%

Student numbers by age range
8-11, 6%
12-15, 17%
16-18, 24%
19-24, 27%
25-30, 13%
31-50, 10%
51+, 3%

Observations
• Korean students triumphed over the Italians this year, accounting for 13.2 per cent of the nationality mix. The Italians, who polled second, dipped 4.1 percentage points to 8.7 per cent from last year while the Spanish stormed into third place with an eight per cent share of the student market. Meanwhile, Saudi Arabian students made their table debut, with a 3.8 per cent share.

• The average length of stay for language students in the UK remains the same as last year, coming in at 11.7 weeks. Meanwhile, the overall volume of students in our survey was higher than last year, up from 59,272 to 66,056.

• Agent usage, which increased by three percentage points this year to 61 per cent, is by far the most lucrative means of recruiting students. Both local bookings and Internet usage dipped a little, down four and three percentage points respectively. Meanwhile, in terms of schools’ marketing spend, travel costs jumped up five points to 41 per cent.


Thank you to the following institutions for taking part in our Status survey: Anglophiles Academic, London; The Ardmore Group, Berkshire; Bell International (Bedgebury, Cambridge, London and Young Learners), various; Bloomsbury International, London; Colchester Institute, Colchester; Concorde International, Canterbury; EC, various; Embassy CES, Brighton, Hastings, Cambridge, London, Oxford; The English Language Centre, York; Exeter Academy, Exeter; Exsportise, Minster, Petworth and Oundle; Frances King School of English, London; Giovanni Timarco Centre of Education, London; Hampstead School of English, London; Harrogate Tutorial College, Harrogate; International House, London; International House WELS Group, Torquay, Bath, Salisbury, Ardingly, Newland Park; Language Studies International, London; Liverpool International Language Academy, Liverpool; Oxford House School of English, Oxford; St Giles International, London; SKOLA (English in London), London; Students International, Melton Mowbray; Waterloo School of English, London.

Status Survey statistics are based on figures supplied by a selection of individual schools. Not all survey respondents answered every question in the survey. Figures are, in some cases, rounded up or down to the nearest whole. All information is treated with the strictest confidence.


Contact any advertiser in the this issue now

The following language schools, associations and accommodation providers advertised in the latest edition of Language Travel Magazine. If you would like more information on any of these advertisers, tick the relevant boxes, fill out your details and send.

Name

Company
Country

Telephone

Email


ACCOMMODATION
Britannia Student
      Services  
Sara's New York
      Homestay  

ASSOCIATIONS / GROUPS
Eaquals
      International  
English Australia  
Ialc  
International House
      World Organisation  
Languages Canada /
      Langues Canada  
MEI~Relsa Ireland  
Perth Education
      City  
Quality English  

EXAM BOARDS
Ielts  
Trinity College
      London  

INSURANCE
Student Guard
      Insurance  

SERVICES
Internet Advantage
InTouch  

TELECOM SERVICES
Business Telecom
      Systems  

TOURISM BOARDS
Malta Tourism
      Authority  

WORKSHOPS / EXPOS
English Australia  
Ialc  
International
      House World
      Organisation  
MEI~Relsa Ireland  
Quality English  

AUSTRALIA
Bond University  
Geos Oceania 
      (Australia,
      New Zealand) 
Griffith University  
Hawthorn English
      Language Centres  
La Trobe University
Language Studies
      International  
Navitas 
      (Australia, Canada,
      UK)  
Pacific Gateway
      International
      College  
Perth Education
      City  
Sun Pacific College
TAFE NSW English
      Language Centres  
University of
      Sydney  
University of
      Tasmania  
Wollongong
      College Australia  

AUSTRIA
Cultura Wien  

BELGIUM
Ceran Lingua
      International  
      (Belgium, France,
      Spain, UK)

CANADA
Bodwell College  
College of New
      Caledonia  
East Coast School
      of Languages
      (ECSL)  
Edutour Homestay
      Assocs Ltd  
English Bay
      College  
English Language
      Training College
      ELTC  
Eurocentres
      Vancouver  
Global Village
      (Australia, Canada,
      USA)  
Hansa Language
      Centre  
ILSC  
ITTTI Vancouver  
Language Studies
      Canada  
Lethbridge
      College  
National School
      of Languages  
Red Leaf Student
      Program and Tours  
Richmond School
      District #38  
Saint Mary's
      University  
Stewart College
      of Languages  

CHINA
Mandarin House  

COSTA RICA
Centro
      Panamericano de
      Idiomas (CPI)  

CYPRUS
Language Explorer
      Cyprus  

CZECH REPUBLIC
Karlov College  

EGYPT
International
      House - IH Cairo  

ENGLAND
Ardmore
      Language
      Schools 
      (UK, USA) 
Bell International
      (Malta, UK)  
Bournville College
      of Further
      Education  
Cambridge
      Education
      Group  
Camp Beaumont  
Concorde
      International
      Language Home
      Tuition 
      (Argentina, Australia,
      Canada, England,
      France, Germany,
      Greece, Hawaii,
      Ireland, Italy, Malta,
      New Zealand,Russia,
      Scotland, Spain,
      Sweden, USA)  
Hampstead School
      of English  
International House
      Newcastle  
International House
      World Organisation  
InterNexus Centre
      for Language
      Studies
IP International
      Projects GmbH
      (England, France,
      Germany, Spain)    
LAF  
LAL Language and
      Leisure
      (England, Canada,
      Cyprus, Ireland,
      South Africa, Spain,
      Switzerland, USA)
Kaplan Aspect 
      (Australia, Canada,
      Ireland, Malta,
      New Zealand,
      South Africa, UK,
      USA) 
Malvern House
      College London  
Oxford Intensive
      School of English 
      (Australia, France,
      Germany, Spain,
      UK, USA)
Prime Education  
Scanbrit School of
      English  
St Giles Colleges  
      (Canada, UK, USA)   
Study Group 
      (Australia, Canada,
      England, France,
      Germany, Ireland,
      Italy, New Zealand,
      South Africa, Spain,
      USA) 
Twin Group
      (Ireland, UK)  
University of Essex -
      International
      Academy
Wimbledon School
      of English  

FRANCE
Alliance Française
      Paris Ile de France
      (France, Spain, UK)  
Home Language
      International  
Silc - Séjours
      Linguistiques  
Université de
      Paris Sorbonne  

GERMANY
Carl Duisberg
      Centren 
      (England, Germany)
Inlingua Berlin  
International House
      Berlin - Prolog  
Sprachcaffe
      International /
      Languages Plus 
      (Australia, Canada,
      Cuba,England,
      France, Germany,
      Italy, Malta, Spain,
      USA)

INDIA
Prime Speech Power
      Language School  

IRELAND
Alpha College of
      English  
Centre of English
      Studies
      (Ireland, UK)     
Dublin City
      University
      Language Services  
Grafton College  
ISI - International
      Study Institute
      Ireland  
MEI~Relsa Ireland
Portobello School  
Swan Training
      Institute  

MALTA
Clubclass
      Residential
      Language School  
EC English
      Language Centre 
      (England, Malta,
      South Africa, USA)
IELS - Institute of
      English Language
      Studies  
Linguatime  
Malta Tourism
      Authority  
NSTS  

NEW ZEALAND
Languages
      International  
Unique New
      Zealand Education  

SCOTLAND
EAC Language
      Centres and Activity
      Camps (England,
      Ireland,Scotland,
      Wales)

SOUTH AFRICA
Cape Studies  
EC Cape Town  
Eurocentres Cape
     Town  
Good Hope
      Studies  
Interlink School
      of Languages  
LAL Cape Town  
Shane Global
      Language Centres -
      Cape Town  

SPAIN
Camino Barcelona
      Spanish school  
Esade Executive
      Language  
Escuela de Espanol
      
la Brisa S.L.  
Idiomas Sí!  
inlingua Las Palmas
      de Gran Canaria  
International House
      Sevilla - Clic  
Malaca Instituto -
      Club Hispanico SL  
Wired Spain  

SWITZERLAND
EF Language
      Colleges Ltd 
      (Australia, Canada,
      China, Ecuador,
      England, France,
      Germany, Ireland,
      Italy, Malta,
      New Zealand,
      Russia, Scotland,
      Spain, USA)
Eurocentres
      International 
      (Australia, Canada,
      England,France,
      Germany, Italy,
      Japan, New Zealand,
      Russia, Sain,
      Switzerland, USA) 

USA
ALCC - American
      Language &
      Communication
      Center  
ELS Language
      Centers  
Global Immersions
      Inc  
University of
      California Riverside  
University of
      California San
      Diego  
University of
      South Florida  
Virginia Polytechnic
      Institute & State
      University  
Zoni Language
      Centers
      (Canada, USA)