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Status: UK 2008
The Status survey is a venture by Language Travel Magazine that aims to gather specific market data about all of the main language teaching markets in the world. Through our initiative, it is now possible to compare world market statistics.
If you would like to see the complete breakdown of data, please click here. Thanks to all the schools that contribute valuable data - confidentially - to help us produce this market information.
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| Key points |
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• Number of participating organisations in the UK survey: 20
• Total number of students at the organisations in 2008: 40,664
• Total number of student weeks in 2008, estimated: 666,076
• Overall average length of stay in weeks: 16.3
• Average cost of a one-month course, excluding accommodation: £831 (US$1,369)
• Average cost of residential accommodation per week: £141 (US$232)
• Average cost of host family accommodation per week: £147 (US$242)
• Average commission paid on a language course: 19
• Three of the institutions profiled paid commission on
accommodation
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| Means of recruiting students in the UK 2008 |
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Intensity of study (hours studied per week) |
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Agents 50%
Local bookings 16%
Internet 9%
Other means 25%
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From 8 to 40 hours per week
Average = 19.5 hours
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Total marketing spend by sector in %
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Marketing budget by region (overall %)
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Agency costs 40%
Travel costs 27%
Publicity costs 33%
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Asia 32%
C&E Europe 23%
W Europe 20%
Middle East 12%
Latin America 10%
Africa 1%
Australasia 1%
North America 1%
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| Top student nationalities in the UK by student weeks, 2008 |
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1. Korean 12%
2. Italian 12%
3. Saudi Arabian 7%
4. Spanish 6%
4. Turkish 6%
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6. Japanese 5%
6. Chinese 5%
8. British 4%
8. Brazilian 4%
8. Swiss 4%
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| Student numbers by age range |
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8-11 2%
12-15 15%
16-18 22%
19-24 29%
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25-30 20%
30-50 10%
50+ 2% |
| Observations |
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| • There were some similar trends uncovered in this year’s Status survey when compared with the previous year (see LTM, September 2008, page 84). Most notably, Korean and Italian students remain the top two nationalities at UK schools; this year, they shared pole position, whereas last year, Koreans had the edge. And coming from eighth position into a bronze ranking was Saudi Arabia, while Turkish students also muscled into the top five this year. |
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• There were more students in the 25-to-30 year old age category recorded in 2008, 20 per cent as opposed to the 13 per cent noted the previous year.
• Average length of stay had also edged up slightly, from 11.7 weeks to 16.3 weeks.
• The average cost of four weeks’ tuition was higher in pounds sterling terms, up from UK£746 to UK£831; however, the US$ comparison is only just over US$100 higher, illustrating the price advantage of the weak pound in today’s terms.
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Thank you to the following institutions for taking part in our Status survey:
Bell International College, Cambridge; Embassy CES, Brighton, Cambridge, Hastings, London and Oxford; The English Studio, London; Eurospeak Language Schools, Reading; Glenalmond College, Perth; Harrogate Tutorial College, Harrogate; International House, London; Internexus at Regents College, London; Itchen College International School, Southampton; Kingsway English Centre, Worcester; Langside College, Glasgow; Leeds Language College, Leeds; Plus Junior Summer School, London; The Terrace English Tuition, London; University of the Arts Language Centre, London; West Thames College, London; Totnes European School, Totnes; St Giles International, London; Kings International Study Centre, Ely; Leeds Metropolitan University, Leeds.
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Contact any advertiser in the this issue now
The following language schools, associations and accommodation providers advertised in the latest edition of Language Travel Magazine. If you would like more information on any of these advertisers, tick the relevant boxes, fill out your details and send.
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