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September 2009 issue

Contents
News
Agency News
Agency Survey
Feedback
Market Report
Direction - Exams
Direction - Workshops
Special Report
Course Guide 1
Course Guide 2
Spotlight
Destination
Regional Focus
Status

Contact Point:
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Status Survey

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Status: UK 2008

The Status survey is a venture by Language Travel Magazine that aims to gather specific market data about all of the main language teaching markets in the world. Through our initiative, it is now possible to compare world market statistics. 
 
If you would like to see the complete breakdown of data, please click here. Thanks to all the schools that contribute valuable data - confidentially - to help us produce this market information.

Key points

• Number of participating organisations in the UK survey: 20
• Total number of students at the organisations in 2008: 40,664
• Total number of student weeks in 2008, estimated: 666,076
• Overall average length of stay in weeks: 16.3
• Average cost of a one-month course, excluding accommodation: £831 (US$1,369)
• Average cost of residential accommodation per week: £141 (US$232)
• Average cost of host family accommodation per week: £147 (US$242)
• Average commission paid on a language course: 19
Three of the institutions profiled paid commission on
accommodation


Means of recruiting students in the UK 2008 Intensity of study (hours studied per week)

Agents 50%
Local bookings 16%
Internet 9%
Other means 25%

From 8 to 40 hours per week

Average = 19.5 hours


Total marketing spend by sector in %
Marketing budget by region (overall %)

Agency costs 40%
Travel costs 27%
Publicity costs 33%

Asia 32%
C&E Europe 23%
W Europe 20%
Middle East 12%
Latin America 10%

Africa 1%

Australasia 1%
North America 1%


Top student nationalities in the UK by student weeks, 2008

1. Korean 12%
2. Italian 12%
3. Saudi Arabian 7%
4. Spanish 6%
4. Turkish 6%

6. Japanese 5%
6. Chinese 5%
8. British 4%
8. Brazilian 4%
8. Swiss 4%


Student numbers by age range

8-11        2%
12-15      15%
16-18      22%
19-24      29%

25-30      20%
30-50      10%
50+          2%

Observations
• There were some similar trends uncovered in this year’s Status survey when compared with the previous year (see LTM, September 2008, page 84). Most notably, Korean and Italian students remain the top two nationalities at UK schools; this year, they shared pole position, whereas last year, Koreans had the edge. And coming from eighth position into a bronze ranking was Saudi Arabia, while Turkish students also muscled into the top five this year.

• There were more students in the 25-to-30 year old age category recorded in 2008, 20 per cent as opposed to the 13 per cent noted the previous year.

• Average length of stay had also edged up slightly, from 11.7 weeks to 16.3 weeks.

• The average cost of four weeks’ tuition was higher in pounds sterling terms, up from UK£746 to UK£831; however, the US$ comparison is only just over US$100 higher, illustrating the price advantage of the weak pound in today’s terms.


Thank you to the following institutions for taking part in our Status survey:
Bell International College, Cambridge; Embassy CES, Brighton, Cambridge, Hastings, London and Oxford; The English Studio, London; Eurospeak Language Schools, Reading; Glenalmond College, Perth; Harrogate Tutorial College, Harrogate; International House, London; Internexus at Regents College, London; Itchen College International School, Southampton; Kingsway English Centre, Worcester; Langside College, Glasgow; Leeds Language College, Leeds; Plus Junior Summer School, London; The Terrace English Tuition, London; University of the Arts Language Centre, London; West Thames College, London; Totnes European School, Totnes; St Giles International, London; Kings International Study Centre, Ely; Leeds Metropolitan University, Leeds.


Contact any advertiser in the this issue now

The following language schools, associations and accommodation providers advertised in the latest edition of Language Travel Magazine. If you would like more information on any of these advertisers, tick the relevant boxes, fill out your details and send.

Name

Company
Country

Telephone

Email


 ACCOMODATION
Britannia Student
      Services  

ASSOCIATIONS / GROUPS
ABLS  
English Australia  
Feltom Malta  
International House
      World Organisation  
Languages Canada /
      Langues Canada  
IALC International  
Perth Education
      City  
Quality English  

EDUCATION CONSULTANTS
Felca  
Travel Solutions
      Poland  

EVENTS
Alphe Conferences  
British Boarding
      Schools Workshops  
Feltom Malta  
IEFT- International
      Education Fairs of
      Turkey  
International House
      World Organisation  

EXAM BOARDS
IELTS  

INSURANCE
Student Guard
      Insurance  
www.guard.me  

SERVICES
Hub and Spoke
      Connections Limited  
InTouch  

TOURIST BOARDS
Malta Tourism
      Authority  
Perth Education
      City  

WORK EXPERIENCE
English Bay College  
Training Partnership
      Ltd.(The)  
Twin Group
      (Ireland, England,
      USA)   

ARGENTINA
Ecela - Latin
      Immersion 
      (Argentina, Chile,
      Peru)

AUSTRALIA
Ability Education  
Bond University  
English Australia  
Geos Oceania  
      (Australia, New
      Zealand)
Language Studies
      International  
Pacific Gateway
      International College  
Perth Education City  
Shafston
      International College   
University of
      Tasmania  
University of
      Western Sydney
      College  

BELGIUM
CERAN Lingua
      International 
      (Belgium, England,
      France) 

CANADA
Access International
      English Language
      Centre  
Bow Valley College  
Camosun College  
College de
      Jonquiere / AQEF  
College of New
      Caledonia  
East Coast School
      of Languages
      (ECSL)  
Elmwood School  
ELS Language
      Centres  
English Bay College  
English Language
      Training College
      ELTC  
English School of
      Canada  
Eurocentres,
      Vancouver  
Geos North America  
Global Village  
      (Australia, Canada,
      USA)
Hansa Language
      Centre of Toronto  
ILAC - International
      Language Academy
       of Canada  
ILSC - International
      Language Schools
      of Canada  
ITTTI Vancouver  
King George
      International College

Language Studies
      Canada  
National School
      of Languages  
Queen's University  
Richmond School
      District #38  
Saint Mary's
      University  
Selkirk College  
Student Guard
      Insurance  
University of
      Toronto  
YMCA Greater
       Montreal
      International Lang
      School  

CHINA
IH Xi'an  
Mandarin House  

EGYPT
IH Cairo  

ENGLAND
ABC Languages  
Ardmore Language
      Schools
      (UK, USA)  
Bell International 
      (Malta, UK) 
Bloomsbury
      International  
Bury Language
      School  
Camp Beaumont  
English Language
      Centre Brighton &
      Hove  
English Studio  
Holme Park  
International House
      World Organisation  
IP International
      Projects GmbH  
      (France, Germany,
      Spain, UK)
Kaplan Aspect 
      (Australia, Canada,
      Ireland, Malta, New
      Zealand, South
      Africa, UK, USA)
Kings Colleges
      (Prime Education)  
LAL Language
      and Leisure  
      (Canada, Cyprus,
      Ireland, England,
      Malta, South Africa,
      Spain, Switzerland,
      USA)
LITE - London
      Institute Of
      Technology And
      English  
Malvern House
      College London  
Plus  
      (Canada, Ireland,
      Italy, Malta, UK,
      USA)
Queen
      Ethelburga's College
Shakespeare College
Spinnaker College  
St Giles Colleges  
      (Canada, UK, USA)
Study Group 
      (Australia, Canada,
      England, France,
      Germany, Ireland,
      Italy, New Zealand,
      South Africa, Spain,
      USA)
SUL Language
      Schools  
Training Partnership
      Ltd. (The)  
Twin Group 
      (Ireland, UK, USA)
United World
      School of English  
University of
      Essex - International
      Academy
University of the
      Arts - Language
      Centre  
Wimbledon School
      of English  

FRANCE
A.S.
      INTERCULTURES 24
Alliance Française
      Paris Ile de France  
Education En France  
Institut de Touraine  
SILC - Séjours
      Linguistiques  
      (England, France,
      Spain)

GERMANY
BWS Germanlingua
Carl Duisberg
      Medien GmbH  
      (England, Germany)
inlingua Berlin  
International House
      Berlin - Prolog  

IRELAND
Centre of English
      Studies (Ireland, UK)
Cork English College
      /Language & Activity
      Holidays  

JAPAN
Kai Japanese
      Language School  
Tamagawa
      International
      Language School  

MALTA
Clubclass
      Residential Language
      School  
Easy School of
      Languages  
EC English
      Language Centre
      (England, Malta,
      South Africa, USA) 
Feltom Malta  
Malta Tourism
      Authority  
NSTS  

RUSSIA
Derzhavin Institute  
Moscow Linguistic
      Centre  
Privet! Russian
      Language School  

SCOTLAND
EAC Language
      Centres and
      Activity Camps
      (England, Ireland,
      Scotland, Wales)
University of Stirling

SOUTH AFRICA
EC Cape Town  
Eurocentres Cape
      Town- One World
      Language school  
Good Hope Studies  
inlingua Language
      Training Centre
      Cape Town  
Interlink School of
      Languages  
International House
      Cape Town  
LAL Cape Town  
Shane Global
      Language Centres -
      Cape Town  

SPAIN
Colegio Maravillas  
International House -
      Dept de Espanol  
International House
      San Sebastian -
      Lacunza  
International House
      Sevilla - CLIC  
Malaca Instituto -
      Club Hispanico SL  
Idiomas Si, S.L
      (Malaga Si)  

SWITZERLAND
EF Language
      Colleges Ltd  
      (Australia, Canada,
      China, Costa Rica,
      Ecuador, France,
      Germany, Italy, Malta,
      New Zealand,
      Singapore, South
      Africa, Spain, USA)
Eurocentres
      International 
      (Australia, Canada,
      England, France,
      Germany, Italy,
      Japan, New Zealand,
      Russia, Spain,
      Switzerland, USA)
 
UKRAINE
Domar Travel
      Education  

USA
Bride English  
ELS Language
      Centers  
Embassy CES  
English Language
      Centre  
Global Immersions
      Inc  
Inlingua Language
      Centers  
inlingua Language
      Service Center,
      Fort Lauderdale 
International
      Language Institute
      of Massachusetts  
Johnson & Wales
      University  
Rennert  
San Diego
      State University  
The Language
      Academy  
University of
      Arizona  
University of
      California San Diego  
California State
      University San
      Marcos  
University of
      South Florida  
Zoni Language
      Centers  
      (Canada, USA)

WALES
Celtic School 



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