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September 2010 issue

Contents
News
Agency News
Agency Survey
Feedback
Market Report
Direction I
Direction II
Special Report
Course Guide
Spotlight
Destination
City Focus
Status

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UK Feedback

Short programmes and a greater number of students from Central and Eastern Europe characterised this year’s Feedback survey as visa changes already seem to have influenced the nationality breakdown at UK language schools.

UK Feedback at a glance

Total number of students: 87 (female 51, male 25, unknown 11)
Average age in years:
23.9
Average length of programme in weeks:
18
Average number of students in class:
9.5
Average number of hours of language tuition per week:
22.5
% of students who found out about their course through an agent:
43
% of students who booked through an agent or adviser:
47
% of students who had been on another language programme:
29
% of students who would recommend their school:
88.5


Respondents by world region of origin Top nationalities
1. C & E Europe 36%
2. W Europe 26%
3. Asia 17%
4. Middle East 14%
5. Latin America 6%
No reply 1%
1. Kazakhstani 14%
2. Korean 11%
3. Italian 10%
4. Turkish 8%
5. Swiss 7%
5. Saudi 7%
7. German 6%
8. Ukrainian 5%
9. Spanish 3%
9. Czech 3%

In my class there are... How easy is it to practise your language skills with native speakers?
1. The right amount of students (64%)
2. Too many students who speak my language (13%)
2. Too many students from one other country (13%)
Too many students (6%)
No reply 4%
1. Quite easy (43%)
2. Quite hard (31%)
3. Very easy (16%)
4. Very hard (7%)
No reply 3%

How did you find your programme? Did you book your course through an agent or an educational adviser?
1. Recommended by an agent (43%)
2. Recommended by a friend/relative (33%)
3. I found it on the Internet (24%)
Yes (47%)
No (48%)
Unknown (5%)

Student reasons for school selection included:
“It’s a small school with few students and has intensive groups”
“The school is a member of the British Council”
“The school has accommodation nearby”
“I heard that the school had a good course and social programme”
“I heard it is the best school in the UK”

Before looking for your course, did you know where you wanted to study?
Country
Yes (89%)
No (7%)
Unknown (4%)

City/town
Yes (70%)
No (25%)
Unknown (5%)
School
Yes (55%)
No (40%)
Unknown (5%)


Student nationality
The nationality breakdown of the students who took part in this years Feedback Survey on the UK vary widely from last year’s results, with Central and Eastern European students making up the largest single world group (36 per cent), up from 13 per cent previously. Last year, the largest world region represented was Asia, which accounted for 28 per cent of students (see LTM June, 2009, pages 32-33). However, this year’s result is skewed by the fact that all but one of the students from Kazakhstan attended one particular school. This large group of Kazakh students meant that Kazakhstan was the top provider country for UK schools, making up 14 per cent of the student body. However, even if we discount this figure, nationalities at UK schools do seem to have changed a lot this year as Chinese students were nowhere to be seen on the top nationality board, despite this nationality making up 10 per cent of the student body last year. This change may well be accounted for by the recent visa changes experienced by the UK in the last few months, making it more difficult for some nationalities outside the EU to obtain a student visa for long-term English language courses.

Student motivation
The largest group (49 per cent) of students were currently using their English for work purposes, with a further 20 per cent currently using English for their studies. Work commitments were also the reason behind their studies for 41 per cent of respondents, while further study in the UK accounted for the motivation for just 21 per cent of students – in contrast with last year’s result when this figure was 28 per cent. This is perhaps a reflection on the fact that a smaller percentage of Asian students took part in our survey this year and these nationalities traditionally make up large numbers at UK higher education. The largest group of students (38 per cent) were on short-stay trips of less than six weeks while the second largest group (29 per cent) were studying on courses of between 20 and 39 weeks.

Student enrolment
Agent usage among student respondents was up this year, with 43 per cent saying they had used an agent to find their course, compared with 33 per cent previously. The percentage of students who had booked their course through an agent was similar to last year’s result, 47 per cent compared with 43 per cent. For 71 per cent of respondents, their current trip to the UK was the first time that they had undertaken a language trip overseas, while for those who had studied a language overseas previously, just eight per cent had studied in the UK before.

Standard of the schools
Overall, 88.5 per cent of students said that they would recommend their school to others, a relatively low figure given that 93 per cent also indicated that their teachers were either good or excellent. The average class size was 9.5 students, however 13 per cent thought that there were too many students who spoke their own language; a large proportion of these were from Saudi Arabia, Kazakhstan or Switzerland.

Living in the UK
The average cost of a one-week course including accommodation was estimated to be UK£338 (US$507), a small increase in last year’s figure of UK£315 (US$472). The largest group of students (59 per cent) found the local people to be either very easy or quite easy to talk to.


Thank you to the following schools for participating in our survey: Active Learning, London; Anglo-Continental, Bournemouth; ELT Banbury, Banbury; ETC International College, Bournemouth; Harven School of English, Woking; Internexus Regents College, London; Kaplan International College, Bournemouth; Lake School of English, Oxford; LAL London, London; Wimbledon School of English, London.
Contact any advertiser in the this issue now

The following language schools, associations and accommodation providers advertised in the latest edition of Language Travel Magazine. If you would like more information on any of these advertisers, tick the relevant boxes, fill out your details and send.

Name

Company

Country

Telephone

Email


ACCOMMODATION
Britannia Student
      Services  
Nido Student Living  
Sara's New York
      Homestay LLC  
Unite  

ASSOCIATIONS/ GROUPS
ABLS  
English Australia 
Feltom
Groupement FLE 
IALC International 
International House
      World Organisation
Languages Canada /
      Langues Canada  
MEI  
Perth Education City
Quality English
The English Network

EVENTS
Alphe Conferences  
English Australia  
Globus Education
      Agency  
IALC International  
IEFT- International
      Education Fairs of
      Turkey  
International House
      World Organisation  
Ukranian
      International
      Educational Fair  

EXAM BOARDS
Cambridge Esol  
IELTS  
Pearson Education  

GUARDIANSHIP
COMPANIES
Bright World
      Guardianships  

INSURANCE
Dr. Walter GmbH  
Student Guard
      Insurance  

SERVICES
ICEF  

TOURIST BOARDS
Malta Tourism
      Authority  

AUSTRALIA
Bond University  
Carrick Institute of
      Education  
La Trobe
      University  
Language
      Studies International
NAVITAS  
Pacific Gateway International College  
Perth Education City
Shafston
      International College
Universal English
      College
      (Global Village
      Sydney) 
University of
      Tasmania  
University of
      Western Australia  
University of
      Western Sydney
      College  

BELGUIM
CERAN Lingua
      International  

CANADA
Bow Valley College
Braemar
      International
      College  
CLLC  
East Coast School
      of Languages  
English Bay College  
English School of
      Canada  
Eurocentres Canada  
Geos North America  
Global Village  
ILSC  
International
      Language School of
      the YMCAs Quebec
Language Studies
      International  
LSC Language
      Studies Canada  
National School
      of Languages  
Niagara College  
Queen's University  
Richmond School
      District #38  
Saint Mary's
      University  
SAIT Polytechnic  
Stewart College of
      Languages  
Study Abroad
      Canada  
Thompson Rivers
      University  
University of Victoria  
Vancouver English
      Centre  

CHINA
iMandarin
      Language Training
      Institute  
Mandarin House  

EGYPT
IH Cairo  

ENGLAND
ABC Languages  
Bury Language
      School  
Cambridge
      Education Group  
Camp Beaumont  
English Language
      Centre Brighton &
      Hove  
English Studio  
Hove College  
INTO University
      Partnerships  
Kaplan International
      Colleges  
Kings Colleges  
LAL Central
      Marketing Office  
Language in Group  
London Metropolitan
      University  
Malvern House
      College London  
Pearson Education  
Quality English  
Queen Ethelburga's
      College  
Shakespeare College  
SKOLA  
Spinnaker College  
St Giles Colleges  
Study Group  
SUL Language
      Schools  
Thames Valley
      Summer Schools  
The English
      Network  
Twin Group  
Unite  
University of
      Cambridge ESOL
      Examinations  
University of
      Essex -
      International
      Academy  
Wimbledon School
      of English  

FRANCE
Accent Francais  
Alliance Française
      Paris Ile de France  
Alpha B - Institut
      Linguistique  
CLE  
College International
      de Cannes  
Ecole PERL  
Ecole Suisse
      Internationale  
Education En France
Idiom  
Institut de Langue
      et de Culture
      Françaises - ILCF  
Langue Onze
      Toulouse  
LSF Montpellier  
Lyon Bleu
      International  
Paris Langues /
      Club CEI des 4
      Vents
Universite de
      Paris Sorbonne  

GERMANY
Sprachcaffe
      International /
      Languages Plus  

GREECE
Filomathia  

GUADELOUPE
Media Langues
     Caraibes  

HONG KONG
ALLTERE
      Education Group  

IRELAND
Alpha College of
      English  
Centre of English
      Studies  
Horner School of
      English  
Linguaviva
      Centre  
MEI  

JAPAN
Tamagawa
      International
      Language School  

MALTA
Clubclass
      Residential
      Language School  
EC English
      Language Centre  
English Language
      Academy  
Feltom
Global Village  
Malta Tourism
      Authority  

SCOTLAND
EAC Language
      Centres and
      Activity Camps.  

SOUTH AFRICA
EC Cape Town  
EF - SA  
English in Africa
      Language School  
Eurocentres Cape
      Town  
Good Hope Studies  
inlingua Language
      Training Centre
      Cape Town  
Interlink School
      of Languages  
International House
      Cape Town  
Kurus English CC  
LAL Cape Town  

SPAIN
Inturjoven  
Malaca Instituto -
      Club Hispanico SL  
Malaga Si  
Universitat
      Internacional de
      Catalunya  

SWITZERLAND
EF Language
      Colleges Ltd  
Eurocentres
      International  

USA
ELS Language
      Centers  
IH New York  
Julian Krinsky
      Camps & Programs
Language
      Consultants
      International, LCI
University of
      Arizona 
University of
      California Riverside
University of
      California San Diego  
Zoni Language
      Centers  



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