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September 2010 issue

Contents
News
Agency News
Agency Survey
Feedback
Market Report
Direction I
Direction II
Special Report
Course Guide
Spotlight
Destination
City Focus
Status

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Canada rallies


On balance, the experience of Canadian language schools appears more positive than negative over the past year. However, the national visa approval process continues to be a source of frustration, and the high value of the Canadian dollar is also placing a restraint on enrolments, as Jane Vernon Smith finds out.

Among those canvassed for this article, none reported major change in the level of overall business. According to President, Jonathan Kolber, International Language Academy of Canada (Ilac) in Toronto, ON, experienced “normal growth” year-on-year. Meanwhile, at Heartland International English School in Winnipeg, MN, Marketing Manager, Andrew Wilkinson, notes a “slight” increase, commenting that this is “what we expected, after the major external environmental issues we faced in 2009”. On the other side of the coin, Tanya de Frias, Head Administrator at Four Corners Language Institute in Victoria, BC, admits to a “slight decline”, which she attributes to the adverse economic climate.

For de Frias, visa issues have also put a dampener on enrolments, as she records “a notable decrease” in Mexican students, due to the visa regulation changes between Canada and Mexico. “We have had several students register, only to be denied their visa for various reasons,” she explains. At Heartland, Wilkinson also highlights a drop in the number of Mexican students as a result of the visa process. Meanwhile, noting an otherwise unexplained drop in the number of Japanese students, Wilkinson suggests that the high Canadian dollar may have deterred some Asian students from registering. “The numbers have not dropped substantially,” he comments, “but enough [for us] to be a bit concerned.” On the other hand, numbers of Korean and Taiwanese enrolments have remained strong, as have Brazilian and Saudi.

While certain nationalities have declined, others have often made up the deficit. At Four Corners, de Frias reports “a significant increase” in the number of Korean enrolments, and, at the English Language Centre at Humber Institute of Technology & Advanced Learning in Toronto, ON – where Korean and Chinese students make up the biggest groups – Manager, Vera Beletzan, has witnessed a rise in numbers from Vietnam and the Middle East.

Furthermore, according to Kolber, Saudi Arabia has grown as a source country “for all Canadian schools across the board”. Meanwhile, Ilac bucks the trend by recording an improvement in numbers from Mexico this year. Kolber further observes, “The UK visa changes may have tipped the balance in favour of Canada when making a choice on where to study. However, ...it is still a challenge to attract students from the EU to study in Canada.”

While changing patterns of national demand have had their impact on the market, providers have also noticed some shift in programme and accommodation preferences. According to Sheila Nunn, Owner and Director of Marketing and Business Development at East Coast School of Languages (ECSL) in Halifax, NS, her school has seen an increase in demand for non-homestay accommodation. “In response to this need, we have developed a network of alternative accommodation for our students,” she reports. “They now have the choice of student residences, hostels, private apartments, a supervised student house, furnished suites and hotels,” along with a wide range of prices.

Meanwhile, according to Beletzan, there are fewer students coming in at the lower levels of proficiency, and more in the intermediate range. “Students are looking increasingly for degree and post-graduate options in the college system,” she observes. “More flexibility and more pathways are important.”

In line with this finding, “Ilac is focusing on investing in and developing our university pathway programme,” notes Kolber. “This is our biggest focus,” he adds, “and we believe it will continue to be over the foreseeable future.” Nunn concurs. “I think the year ahead will be a positive one for schools that offer university pathway programmes, as the demand for ESL preparation for post-secondary study in Canada remains strong.”


Outlook is growing bright

According to Sheila Nunn, Owner and Director of Marketing and Business Development at East Coast School of Languages (ECSL) in Halifax, NS, the high visa refusal rate for students from many countries represents the biggest challenge facing private language schools in Canada. Nunn points out that the issue’s importance was highlighted at the recent Languages Canada conference, following which an immigration sub-committee was formed to bring it to the attention of both local and federal governments.

Jonathan Kolber, President of International Language Academy of Canada (Ilac) in Toronto, ON, also believes that things are moving in the right direction. He comments, “Languages Canada is working hard in lobbying for improvements in transparency in student visa policy, so we are optimistic this might help.”

Economic constraints on the Canadian market may prove harder to deal with. “The Canadian dollar is at a historic high against sterling and the US dollar and, now, [against] the euro,” comments Kolber. “Although we have not seen any decrease [in business] lately, it is a concern,” he adds. As Andrew Wilkinson, Marketing Manager at Heartland International English School in Winnipeg, MN, points out, “The high Canadian dollar will have an adverse effect on demand, especially if other currencies are not performing well.”

Contact any advertiser in the this issue now

The following language schools, associations and accommodation providers advertised in the latest edition of Language Travel Magazine. If you would like more information on any of these advertisers, tick the relevant boxes, fill out your details and send.

Name

Company

Country

Telephone

Email


ACCOMMODATION
Britannia Student
      Services  
Nido Student Living  
Sara's New York
      Homestay LLC  
Unite  

ASSOCIATIONS/ GROUPS
ABLS  
English Australia 
Feltom
Groupement FLE 
IALC International 
International House
      World Organisation
Languages Canada /
      Langues Canada  
MEI  
Perth Education City
Quality English
The English Network

EVENTS
Alphe Conferences  
English Australia  
Globus Education
      Agency  
IALC International  
IEFT- International
      Education Fairs of
      Turkey  
International House
      World Organisation  
Ukranian
      International
      Educational Fair  

EXAM BOARDS
Cambridge Esol  
IELTS  
Pearson Education  

GUARDIANSHIP
COMPANIES
Bright World
      Guardianships  

INSURANCE
Dr. Walter GmbH  
Student Guard
      Insurance  

SERVICES
ICEF  

TOURIST BOARDS
Malta Tourism
      Authority  

AUSTRALIA
Bond University  
Carrick Institute of
      Education  
La Trobe
      University  
Language
      Studies International
NAVITAS  
Pacific Gateway International College  
Perth Education City
Shafston
      International College
Universal English
      College
      (Global Village
      Sydney) 
University of
      Tasmania  
University of
      Western Australia  
University of
      Western Sydney
      College  

BELGUIM
CERAN Lingua
      International  

CANADA
Bow Valley College
Braemar
      International
      College  
CLLC  
East Coast School
      of Languages  
English Bay College  
English School of
      Canada  
Eurocentres Canada  
Geos North America  
Global Village  
ILSC  
International
      Language School of
      the YMCAs Quebec
Language Studies
      International  
LSC Language
      Studies Canada  
National School
      of Languages  
Niagara College  
Queen's University  
Richmond School
      District #38  
Saint Mary's
      University  
SAIT Polytechnic  
Stewart College of
      Languages  
Study Abroad
      Canada  
Thompson Rivers
      University  
University of Victoria  
Vancouver English
      Centre  

CHINA
iMandarin
      Language Training
      Institute  
Mandarin House  

EGYPT
IH Cairo  

ENGLAND
ABC Languages  
Bury Language
      School  
Cambridge
      Education Group  
Camp Beaumont  
English Language
      Centre Brighton &
      Hove  
English Studio  
Hove College  
INTO University
      Partnerships  
Kaplan International
      Colleges  
Kings Colleges  
LAL Central
      Marketing Office  
Language in Group  
London Metropolitan
      University  
Malvern House
      College London  
Pearson Education  
Quality English  
Queen Ethelburga's
      College  
Shakespeare College  
SKOLA  
Spinnaker College  
St Giles Colleges  
Study Group  
SUL Language
      Schools  
Thames Valley
      Summer Schools  
The English
      Network  
Twin Group  
Unite  
University of
      Cambridge ESOL
      Examinations  
University of
      Essex -
      International
      Academy  
Wimbledon School
      of English  

FRANCE
Accent Francais  
Alliance Française
      Paris Ile de France  
Alpha B - Institut
      Linguistique  
CLE  
College International
      de Cannes  
Ecole PERL  
Ecole Suisse
      Internationale  
Education En France
Idiom  
Institut de Langue
      et de Culture
      Françaises - ILCF  
Langue Onze
      Toulouse  
LSF Montpellier  
Lyon Bleu
      International  
Paris Langues /
      Club CEI des 4
      Vents
Universite de
      Paris Sorbonne  

GERMANY
Sprachcaffe
      International /
      Languages Plus  

GREECE
Filomathia  

GUADELOUPE
Media Langues
     Caraibes  

HONG KONG
ALLTERE
      Education Group  

IRELAND
Alpha College of
      English  
Centre of English
      Studies  
Horner School of
      English  
Linguaviva
      Centre  
MEI  

JAPAN
Tamagawa
      International
      Language School  

MALTA
Clubclass
      Residential
      Language School  
EC English
      Language Centre  
English Language
      Academy  
Feltom
Global Village  
Malta Tourism
      Authority  

SCOTLAND
EAC Language
      Centres and
      Activity Camps.  

SOUTH AFRICA
EC Cape Town  
EF - SA  
English in Africa
      Language School  
Eurocentres Cape
      Town  
Good Hope Studies  
inlingua Language
      Training Centre
      Cape Town  
Interlink School
      of Languages  
International House
      Cape Town  
Kurus English CC  
LAL Cape Town  

SPAIN
Inturjoven  
Malaca Instituto -
      Club Hispanico SL  
Malaga Si  
Universitat
      Internacional de
      Catalunya  

SWITZERLAND
EF Language
      Colleges Ltd  
Eurocentres
      International  

USA
ELS Language
      Centers  
IH New York  
Julian Krinsky
      Camps & Programs
Language
      Consultants
      International, LCI
University of
      Arizona 
University of
      California Riverside
University of
      California San Diego  
Zoni Language
      Centers  



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