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September 2010 issue

Contents
News
Agency News
Agency Survey
Feedback
Market Report
Direction I
Direction II
Special Report
Course Guide
Spotlight
Destination
City Focus
Status

Contact Point:
Request information from our advertiser
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Status:
Spain 2009


The Status survey is a venture by Language Travel Magazine that aims to gather specific market data about all of the main language teaching markets in the world. Through our initiative, it is now possible to compare world market statistics. 
 
If you would like to see the complete breakdown of data, please click here. Thanks to all the schools that contribute valuable data - confidentially - to help us produce this market information.

Key points

• Number of participating organisations in Spain survey: 10
• Total number of students at the organisations in 2009:
5,888
• Total number of student weeks in 2009, estimated:
20,608
• Overall average length of stay in weeks:
3.5
• Average cost of a one-month course, excluding accommodation:
E733 (US$921)
• Average cost of residential accommodation per week:
E148 (US$186)
• Average cost of host family accommodation per week:
E206 (US$232)
• Average commission paid on a language course:
24
Five of the institutions profiled paid commission on accommodation


Means of recruiting students in Spain 2009 Intensity of study (hours studied per week)

Agents 51%
Internet 22%
Local bookings 5%
Other means 22%

From 15 to 25 hours per week

Average = 20 hours


Total marketing spend by sector in %
Marketing budget by region (overall %)

Agency costs 28%
Publicity costs 36%
Travel costs 36%

W Europe 53%
C&E Europe 21%
North America 14%
Asia 7%
Latin America 2%
Middle East 2%
Australasia 1%


Top student nationalities in Spain by student weeks, 2009

1. German 19%
2. American 10%
3. Dutch 9.5%
4. Scandinavian/Finnsih 9%
5. Swiss 7%

6. British 6.5%
7. Italian 6%
8. French 5%
9. Russian 3%
10. Korean 2%


Student numbers by age range

8-11        0%
12-15      5%
16-18      13%
19-24      33%

25-30      23%
30-50      17%
50+          9%

Observations
• Fewer schools took part in this month’s Status Survey on Spain, which could well explain the drop in student numbers, 5,888 students compared with 9,903 in 2008.

• The number of students recruited via an agency was up from 43 per cent to 51 per cent in 2009. If, however, we look at this statistic based on the total number of students in the sample, as opposed to a school average – this figure jumps up a further eight percentage points to 59 per cent.

• Spanish schools continued to aggressively market in Western Europe throughout 2009 (53 per cent compared with 70 per cent in 2008), however, a greater proportion of the marketing budget was allotted to Central & Eastern Europe last year (21 per cent compared with 11 per cent).

• Average length of stay fell from 4.9 to 3.5 weeks suggesting a preference for shorter courses. Length of stay ranged from one to 3.2 weeks, with the exception of one provider who noted a 16-week stay.


Thank you to the following institutions for taking part in our Status survey:
AIP Language Institute, Valencia; Escuela Montalban, Granada; International House, Valencia; Instituto Andalusi de Espanol, Malaga; Letra Hispanica, Salamanca; Malaca Instituto, Malaga; ¡Sí! Spanish Language School, Malaga; The Spanish Course, Cantabria; Instituto Internacional de Idiomas Ibiza, Ibiza; Universidad de Extremadura, Cursos de Espanol para Extranjeros, Cáceres.

Status Survey statistics are based on figures supplied by a selection of individual schools. Not all survey respondents answered every question in the survey. Figures are, in some cases, rounded up or down to the nearest whole. All information is treated with the strictest confidence.

Contact any advertiser in the this issue now

The following language schools, associations and accommodation providers advertised in the latest edition of Language Travel Magazine. If you would like more information on any of these advertisers, tick the relevant boxes, fill out your details and send.

Name

Company

Country

Telephone

Email


ACCOMMODATION
Britannia Student
      Services  
Nido Student Living  
Sara's New York
      Homestay LLC  
Unite  

ASSOCIATIONS/ GROUPS
ABLS  
English Australia 
Feltom
Groupement FLE 
IALC International 
International House
      World Organisation
Languages Canada /
      Langues Canada  
MEI  
Perth Education City
Quality English
The English Network

EVENTS
Alphe Conferences  
English Australia  
Globus Education
      Agency  
IALC International  
IEFT- International
      Education Fairs of
      Turkey  
International House
      World Organisation  
Ukranian
      International
      Educational Fair  

EXAM BOARDS
Cambridge Esol  
IELTS  
Pearson Education  

GUARDIANSHIP
COMPANIES
Bright World
      Guardianships  

INSURANCE
Dr. Walter GmbH  
Student Guard
      Insurance  

SERVICES
ICEF  

TOURIST BOARDS
Malta Tourism
      Authority  

AUSTRALIA
Bond University  
Carrick Institute of
      Education  
La Trobe
      University  
Language
      Studies International
NAVITAS  
Pacific Gateway International College  
Perth Education City
Shafston
      International College
Universal English
      College
      (Global Village
      Sydney) 
University of
      Tasmania  
University of
      Western Australia  
University of
      Western Sydney
      College  

BELGUIM
CERAN Lingua
      International  

CANADA
Bow Valley College
Braemar
      International
      College  
CLLC  
East Coast School
      of Languages  
English Bay College  
English School of
      Canada  
Eurocentres Canada  
Geos North America  
Global Village  
ILSC  
International
      Language School of
      the YMCAs Quebec
Language Studies
      International  
LSC Language
      Studies Canada  
National School
      of Languages  
Niagara College  
Queen's University  
Richmond School
      District #38  
Saint Mary's
      University  
SAIT Polytechnic  
Stewart College of
      Languages  
Study Abroad
      Canada  
Thompson Rivers
      University  
University of Victoria  
Vancouver English
      Centre  

CHINA
iMandarin
      Language Training
      Institute  
Mandarin House  

EGYPT
IH Cairo  

ENGLAND
ABC Languages  
Bury Language
      School  
Cambridge
      Education Group  
Camp Beaumont  
English Language
      Centre Brighton &
      Hove  
English Studio  
Hove College  
INTO University
      Partnerships  
Kaplan International
      Colleges  
Kings Colleges  
LAL Central
      Marketing Office  
Language in Group  
London Metropolitan
      University  
Malvern House
      College London  
Pearson Education  
Quality English  
Queen Ethelburga's
      College  
Shakespeare College  
SKOLA  
Spinnaker College  
St Giles Colleges  
Study Group  
SUL Language
      Schools  
Thames Valley
      Summer Schools  
The English
      Network  
Twin Group  
Unite  
University of
      Cambridge ESOL
      Examinations  
University of
      Essex -
      International
      Academy  
Wimbledon School
      of English  

FRANCE
Accent Francais  
Alliance Française
      Paris Ile de France  
Alpha B - Institut
      Linguistique  
CLE  
College International
      de Cannes  
Ecole PERL  
Ecole Suisse
      Internationale  
Education En France
Idiom  
Institut de Langue
      et de Culture
      Françaises - ILCF  
Langue Onze
      Toulouse  
LSF Montpellier  
Lyon Bleu
      International  
Paris Langues /
      Club CEI des 4
      Vents
Universite de
      Paris Sorbonne  

GERMANY
Sprachcaffe
      International /
      Languages Plus  

GREECE
Filomathia  

GUADELOUPE
Media Langues
     Caraibes  

HONG KONG
ALLTERE
      Education Group  

IRELAND
Alpha College of
      English  
Centre of English
      Studies  
Horner School of
      English  
Linguaviva
      Centre  
MEI  

JAPAN
Tamagawa
      International
      Language School  

MALTA
Clubclass
      Residential
      Language School  
EC English
      Language Centre  
English Language
      Academy  
Feltom
Global Village  
Malta Tourism
      Authority  

SCOTLAND
EAC Language
      Centres and
      Activity Camps.  

SOUTH AFRICA
EC Cape Town  
EF - SA  
English in Africa
      Language School  
Eurocentres Cape
      Town  
Good Hope Studies  
inlingua Language
      Training Centre
      Cape Town  
Interlink School
      of Languages  
International House
      Cape Town  
Kurus English CC  
LAL Cape Town  

SPAIN
Inturjoven  
Malaca Instituto -
      Club Hispanico SL  
Malaga Si  
Universitat
      Internacional de
      Catalunya  

SWITZERLAND
EF Language
      Colleges Ltd  
Eurocentres
      International  

USA
ELS Language
      Centers  
IH New York  
Julian Krinsky
      Camps & Programs
Language
      Consultants
      International, LCI
University of
      Arizona 
University of
      California Riverside
University of
      California San Diego  
Zoni Language
      Centers  



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