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Status:
Spain 2009
The Status survey is a venture by Language Travel Magazine that aims to gather specific market data about all of the main language teaching markets in the world. Through our initiative, it is now possible to compare world market statistics.
If you would like to see the complete breakdown of data, please click here. Thanks to all the schools that contribute valuable data - confidentially - to help us produce this market information.
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| Key points |
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• Number of participating organisations in Spain survey: 10
• Total number of students at the organisations in 2009: 5,888
• Total number of student weeks in 2009, estimated: 20,608
• Overall average length of stay in weeks: 3.5
• Average cost of a one-month course, excluding accommodation: E733 (US$921)
• Average cost of residential accommodation per week: E148 (US$186)
• Average cost of host family accommodation per week: E206 (US$232)
• Average commission paid on a language course: 24
• Five of the institutions profiled paid commission on accommodation
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| Means of recruiting students in Spain 2009 |
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Intensity of study (hours studied per week) |
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Agents 51%
Internet 22%
Local bookings 5%
Other means 22%
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From 15 to 25 hours per week
Average = 20 hours
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Total marketing spend by sector in %
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Marketing budget by region (overall %)
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Agency costs 28%
Publicity costs 36%
Travel costs 36%
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W Europe 53%
C&E Europe 21%
North America 14%
Asia 7%
Latin America 2%
Middle East 2%
Australasia 1%
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| Top student nationalities in Spain by student weeks, 2009 |
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1. German 19%
2. American 10%
3. Dutch 9.5%
4. Scandinavian/Finnsih 9%
5. Swiss 7%
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6. British 6.5%
7. Italian 6%
8. French 5%
9. Russian 3%
10. Korean 2%
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| Student numbers by age range |
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8-11 0%
12-15 5%
16-18 13%
19-24 33%
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25-30 23%
30-50 17%
50+ 9% |
| Observations |
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| • Fewer schools took part in this month’s Status Survey on Spain, which could well explain the drop in student numbers, 5,888 students compared with 9,903 in 2008.
• The number of students recruited via an agency was up from 43 per cent to 51 per cent in 2009. If, however, we look at this statistic based on the total number of students in the sample, as opposed to a school average – this figure jumps up a further eight percentage points to 59 per cent.
• Spanish schools continued to aggressively market in Western Europe throughout 2009 (53 per cent compared with 70 per cent in 2008), however, a greater proportion of the marketing budget was allotted to Central & Eastern Europe last year (21 per cent compared with 11 per cent).
• Average length of stay fell from 4.9 to 3.5 weeks suggesting a preference for shorter courses. Length of stay ranged from one to 3.2 weeks, with the exception of one provider who noted a 16-week stay.
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Thank you to the following institutions for taking part in our Status survey:
AIP Language Institute, Valencia; Escuela Montalban, Granada; International House, Valencia; Instituto Andalusi de Espanol, Malaga; Letra Hispanica, Salamanca; Malaca Instituto, Malaga; ¡Sí! Spanish Language School, Malaga; The Spanish Course, Cantabria; Instituto Internacional de Idiomas Ibiza, Ibiza; Universidad de Extremadura, Cursos de Espanol para Extranjeros, Cáceres.
Status Survey statistics are based on figures supplied by a selection of individual schools. Not all survey respondents answered every question in the survey. Figures are, in some cases, rounded up or down to the nearest whole. All information is treated with the strictest confidence.
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Contact any advertiser in the this issue now
The following language schools, associations and accommodation providers advertised in the latest edition of Language Travel Magazine. If you would like more information on any of these advertisers, tick the relevant boxes, fill out your details and send.
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