September 2011 issue

Business Focus
Advisor Survey
Market Report
Direction I
Direction II
Special Report
Course Guide
City Focus

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UK Feedback

The nationalities of students going to South Africa to study were largely unchanged this year although there was a decline in the number of students from central and eastern Europe. Agent usage was also down this year.

UK Feedback at a glance

Total number of students: (female 54, male 35, unknown 1) 90
Average age in years: 26
Average length of programme in weeks: 14
Average number of students in class: 7
Average number of hours of language tuition per week: 17.5
% of students who found out about their course through an advisor: 39
% of students who booked through an agent or advisor: 33
% of students who had been on another language programme: 23
% of students who would recommend their school: 92

Respondents by world region of origin Top nationalities
1. W Europe 51%
2. C & E Europe 24%
3. Asia 8%
3. Latin America 8%
5. Middle East 6%
6. N America 1%
No reply 2%
1. Spanish 21%
2. Polish 19%
3. Italian 12%
4. German 10%
5. Brazilian 4%
6. Chinese 3%
6. Colombian 3%
6. French 3%
6. Korean 3%
6. Swiss 3%
Other 19%

In my class there are... How easy is it to practise your language skills with native speakers?
1. The right amount of students (51%)
2. Too many students who speak my language 32%
3. Too many students from one other country 8%
4. Too many students 7%
No reply 2%
1. Quite hard (50%)
2. Quite easy (38%)
3. Very hard (6%)
4. Very easy (4%)
No reply 2%

How did you find your programme? Did you book your course through an agent or an educational adviser?
1. Recommended by an advisor (39%)
2. Recommended by a friend/ relative (28%)
3. I found it on the Internet (26%)
4. I saw it advertised 5%
No reply 2%
Yes (33%)
No (60%)
Unknown (7%)

Student reasons for school selection included:
“I chose it because it runs evening courses”
“Location, quality, timetable, accommodation”
“It is close to my country and I wanted to visit this city”
“My agent told me there would be few Spanish people in this city”
“I got a quick response to my first request and the website was quite good”
“Special courses in medical and legal English”

Before looking for your course, did you know where you wanted to study?
Yes (80%)
No (18%)
Unknown (2%)

Yes (59%)
No (34%)
Unknown (7%)
Yes (40%)
No (53%)
Unknown (7%)

Student nationality
There was a greater influx of students from Western European countries (51 per cent) according to this year’s Feedback survey on UK language schools. Up 18 percentage points to 21 per cent, Spanish students were the most numerous, with Italian, German, French and the Swiss also securing top-10 status. As a world region, Central and Eastern Europe lost market share this year, down from 36 to 24 per cent. As a single nationality, the Polish proved numerous (19 per cent), however, this did not reflect an industry wide trend as all Polish students in the survey attended one of two schools. Dropping from highs of 37 per cent in 2008 (see LTM, May 2008, pages 36-37) to a low of eight per cent this year, the Asian market continued its decline. Chinese and Korean students notched up a three per cent respective share of the nationality base, with Japanese the only other Asian domicile catalogued by participating schools. Changes to the UK student visa system are most likely the cause.

Student motivation
Opinion as to what students currently used English for was evenly split between work (35 per cent) and study (37 per cent). A further 14 per cent acknowledged that they used English in both areas. Long-term, students said that they planned to use their language skills in a current or future work capacity (53 per cent, compared with 41 per cent previously). Using a language for university or college studies at home was the second most popular reason given (15 per cent). As a motivation, further study in the UK accounted for just 13 per cent of responses this year, compared with 21 per cent previously. Showing a preference for short-term courses, 31 per cent of all respondents were on programmes lasting one or two weeks.

Student enrolment
This year just 33 per cent of all surveyed students booked directly via a study abroad advisor, compared with 47 per cent last year. The advice given by an educational advisor or agent prior to booking still proved indispensible, however, with 39 per cent finding out about a particular school via this means. Twenty-six per cent, meanwhile, found their language programme through the Internet, with one student commenting on how impressive the school’s website was. Just 23 per cent of surveyed respondents had been on a previous study trip abroad.

Standard of the schools
Class sizes ranged from one to 20, averaging seven students per class. While over half of respondents agreed that there were just the right amount of students and mix of nationalities present, 32 per cent thought there were too many students who spoke the same language as them – a majority of whom were either Polish (35 per cent) or Spanish (23 per cent). Teaching staff were held in high esteem by the students in our survey; 95 per cent rated them either excellent or good. Academic programming also met student expectations with 80 per cent rating it to be excellent or good.

Living in the UK
Compared with their home countries, a majority of students (60 per cent) found the comparative cost of living in the UK to be higher. Spanish and Polish students were among those that shared this view. However, the average cost of a language course plus accommodation was slightly lower than last year, UK£289 (US$457) compared with UK£338 (US$507). Half of the student respondents found using their language skills among locals in the UK quite hard.

Thank you to the following schools for participating in our survey: Link School, London; Live and Learn Homestays, Birmingham; Lila*, Liverpool; North West Academy, Derry; EAC Language Centres, Edinburgh; Anglo Continental School of English, Bournemouth; English Studio, London; Bristol Language Centre, Bristol; Hampstead School of English, London; Newcastle International School of English, Newcastle; ETC International College, Bournemouth.
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The following language schools, associations and accommodation providers advertised in the latest edition of Study Travel Magazine. If you would like more information on any of these advertisers, tick the relevant boxes, fill out your details and send.






Britannia Student Services  
Sara's New York Homestay LLC  

Association of British Language Schools  
English Australia  
International House World Organisation  
Languages Canada / Langues Canada  
Perth Education City  
Quality English  
The English Network  

British Boarding Schools Workshop   

Cambridge Esol  
Pearson Education  
TOEFL Educational Testing Service  
Trinity College London  

Dr. Walter GmbH  
Guard. Me  

Western Union  

Malta Tourism Authority  

St Giles International  
Twin Group  

Ability Education  
Academies Australasia  
Bond University  
Carrick Institute of Education  
English Language & Foundation Studies Centre  
Impact English College  
Language Studies International  
Lexis Engilsh  
Melbourne Language Centre  
Pacific Gateway International College  
Perth Education City  
Shafston International College  
Southbank Institute of TAFE  
Think: Education Group  
University of New South Wales  
University of Tasmania  


CERAN Lingua International  

Access International English Language Centre   
Apex Language & Career College   
Banff Education Centre  
Bond International College/ Bond Language Centre  
Cornerstone Academic College   
East Coast School of Languages  
English School of Canada  
Eurocentres Canada  
Fanshawe College  
GEOS International Schools North America  
ILSC - International Language Schools of Canada  
International Language School of the YMCAs Quebec  
Languages Canada / Langues Canada  
Luther College High School  
LSC Language Studies Canada  
Language Studies International  
Niagara College  
North Island College  
Queen's School of English  
University Of Victoria  
Saint Mary's University  
Vancouver English Centre  
ABC Languages  
Absolutely English Young Learners  
Angel Language Academy  
Bell International  
Cambridge Education Group - HO  
Camp Beaumont  
English Language Centre Brighton & Hove  
Hampstead School of English  
International House London  
INTO University Partnerships  
Kaplan International Colleges  
Liverpool Community College  
London School of Business & Finance  
London School of English  
Malvern House College London  
Ovingdean Hall College  
King's Colleges  
Queen Ethelburga's College  
Spinnaker College  
St Giles International  
Study Group  
SUL Language Schools  
University of Essex - International Academy  
Wimbledon School of English  

Accent Francais  
Ecole Suisse Internationale  
Langue Onze Toulouse  
Le Franc Parler   
LSF Montpellier  
Lyon Bleu International  
Paris Langues / Club CEI des 4 Vents  

Sprachcaffe Languages Plus  

Alpha College of English  
Atlantic Language Galway  
Cork English Academy83  
Emerald Cultural Institute  
Galway Cultural Institute  
Language & Business College Ireland  

Clubclass Residential Language School  
EC English Language Centre  
English Language Academy  
inlingua Malta  

Eurocentres Cape Town  

Cape English Language School  
EC Cape Town  
Eurocentres Cape Town  
Good Hope Studies  
inlingua Language Training Centre Cape Town  
International House Cape Town  
Interlink School of Languages  
Jeffrey's Bay Language School  
Kurus English  
LAL Cape Town  

International House - Sevilla CLIC  
Inturjoven Spanish Courses   
Malaca Instituto - Club Hispanico SL  
Pamplona Learning Spanish Institute  

ELS Language Centers  
STS Student Travel Schools  
University of Arizona  
University of California San Diego  
Zoni Language Centers  

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