September 2011 issue

Business Focus
Advisor Survey
Market Report
Direction I
Direction II
Special Report
Course Guide
City Focus

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Spain 2010

The Status survey is a venture by Study Travel Magazine that aims to gather specific market data about all of the main language teaching markets in the world. Through our initiative, it is now possible to compare world market statistics. 
If you would like to see the complete breakdown of data, please click here. Thanks to all the schools that contribute valuable data - confidentially - to help us produce this market information.

Key points

• Number of participating organisations in Spain survey: 11
• Total number of students at the organisations in 2010:
• Total number of student weeks in 2010, estimated: 26,915
• Overall average length of stay in weeks: 3.2
• Average cost of a one-month course, excluding
accommodation: E753 (US$1,050)
• Average cost of residential accommodation per week:
E287 (US$400)
• Average cost of host family accommodation per week:
E267 (US$372)
• Average commission paid on a language course: 26
Four of the institutions profiled paid commission on

Means of recruiting students in Spain, 2010 Intensity of study (hours studied per week)

Advisors 43%
Local bookings 10%
Other means 16%
Internet 31%

From 17 to 25 hours per week

Average = 21 hours

Total marketing spend by sector in %
Marketing budget by region (overall %)

Travel costs 43%
Advisor costs 36%
Publicity costs 21%

W Europe 46%
C%E Europe 32%
North America 15%
Asia 5%
Latin America 1%
Middle East 1%

Top student nationalities in Spain by student weeks, 2011

1. German 24%
2. Scandinavian/Finnish 14%
3. Dutch 9%
4. British 7%
5. Italian 7%

6. Swiss 6%
6. French 6%
6. Austrian 4%
6. Chinese 4%
10. American 3.5%

Student numbers by age range

8-11        5%
12-15      15%
16-18      22%
19-24      22%

25-30      16%
30-50      13%
50+          7%

• Just four of the 11 institutions that took part in this year’s Status survey on Spain did so last year, which could explain differences in advisor usage. Forty-three per cent of all student bookings came via a study abroad advisor in 2010, compared with 51 per cent in 2009.

• Marketing spend by sector was also slightly different, with more of the budget allotted to travel costs in 2010 (43 per cent) than in 2009 when this sector accounted for 36 per cent.

• German students remained at the top of the nationality league table, up five percentage points to 24 per cent. Interestingly, American students were less prevalent in 2010, down 6.5 percentage points, usurped by the strong Western European contingent. Chinese was the only Asian nationality present in 2010, accounting for a four per cent share of the student body.

• Average length of stay remained consistent at 3.2 weeks, compared with 3.5 weeks previously.

Thank you to the following institutions for taking part in our Status survey: Escuela de Idiomas Nerja, Nerja; Malaca Instituto, Malaga; Colegio de Espana, Salamanca; ABCHumboldt, Barcelona; Instituto Internacional de Idiomas Ibiza, Ibiza; K2 Internacional, Cádiz; Caxton College, Valencia; Escuela La Ola, Madrid; Instituto Andalusi de Espanol, Malaga; Letra Hispanica, Salamanca; Cervantes Escuela Internacional, Malaga.

Status Survey statistics are based on figures supplied by a selection of individual schools. Not all survey respondents answered every question in the survey. Figures are, in some cases, rounded up or down to the nearest whole. All information is treated with the strictest confidence.

Contact any advertiser in the this issue now

The following language schools, associations and accommodation providers advertised in the latest edition of Study Travel Magazine. If you would like more information on any of these advertisers, tick the relevant boxes, fill out your details and send.






Britannia Student Services  
Sara's New York Homestay LLC  

Association of British Language Schools  
English Australia  
International House World Organisation  
Languages Canada / Langues Canada  
Perth Education City  
Quality English  
The English Network  

British Boarding Schools Workshop   

Cambridge Esol  
Pearson Education  
TOEFL Educational Testing Service  
Trinity College London  

Dr. Walter GmbH  
Guard. Me  

Western Union  

Malta Tourism Authority  

St Giles International  
Twin Group  

Ability Education  
Academies Australasia  
Bond University  
Carrick Institute of Education  
English Language & Foundation Studies Centre  
Impact English College  
Language Studies International  
Lexis Engilsh  
Melbourne Language Centre  
Pacific Gateway International College  
Perth Education City  
Shafston International College  
Southbank Institute of TAFE  
Think: Education Group  
University of New South Wales  
University of Tasmania  


CERAN Lingua International  

Access International English Language Centre   
Apex Language & Career College   
Banff Education Centre  
Bond International College/ Bond Language Centre  
Cornerstone Academic College   
East Coast School of Languages  
English School of Canada  
Eurocentres Canada  
Fanshawe College  
GEOS International Schools North America  
ILSC - International Language Schools of Canada  
International Language School of the YMCAs Quebec  
Languages Canada / Langues Canada  
Luther College High School  
LSC Language Studies Canada  
Language Studies International  
Niagara College  
North Island College  
Queen's School of English  
University Of Victoria  
Saint Mary's University  
Vancouver English Centre  
ABC Languages  
Absolutely English Young Learners  
Angel Language Academy  
Bell International  
Cambridge Education Group - HO  
Camp Beaumont  
English Language Centre Brighton & Hove  
Hampstead School of English  
International House London  
INTO University Partnerships  
Kaplan International Colleges  
Liverpool Community College  
London School of Business & Finance  
London School of English  
Malvern House College London  
Ovingdean Hall College  
King's Colleges  
Queen Ethelburga's College  
Spinnaker College  
St Giles International  
Study Group  
SUL Language Schools  
University of Essex - International Academy  
Wimbledon School of English  

Accent Francais  
Ecole Suisse Internationale  
Langue Onze Toulouse  
Le Franc Parler   
LSF Montpellier  
Lyon Bleu International  
Paris Langues / Club CEI des 4 Vents  

Sprachcaffe Languages Plus  

Alpha College of English  
Atlantic Language Galway  
Cork English Academy83  
Emerald Cultural Institute  
Galway Cultural Institute  
Language & Business College Ireland  

Clubclass Residential Language School  
EC English Language Centre  
English Language Academy  
inlingua Malta  

Eurocentres Cape Town  

Cape English Language School  
EC Cape Town  
Eurocentres Cape Town  
Good Hope Studies  
inlingua Language Training Centre Cape Town  
International House Cape Town  
Interlink School of Languages  
Jeffrey's Bay Language School  
Kurus English  
LAL Cape Town  

International House - Sevilla CLIC  
Inturjoven Spanish Courses   
Malaca Instituto - Club Hispanico SL  
Pamplona Learning Spanish Institute  

ELS Language Centers  
STS Student Travel Schools  
University of Arizona  
University of California San Diego  
Zoni Language Centers  

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