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September 2012 issue

Contents
News
News Round Up
Inside the industry
Agent Survey
Secondary Focus 1
Secondary Focus 2
Tertiary Focus 1
Tertiary Focus 2
Vocational Focus
Direction I
Direction II
Special Report
Course Guide
Spotlight
Destination
Regional Focus
Market Analysis
Grapevine

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Payment issues

How to effect international payments by the simplest and most cost-effective means is a question close to the hearts of study travel sector organisations. Jane Vernon Smith takes a look at the difficulties, and some of the potential solutions.


The most common complaint of educators and study travel agents alike is the crippling cost of international bank transactions. “Banking fees are incredibly high,” comments Alissa Olgun of California ESL in the USA. Plus, with profits being eaten by foreign exchange rates and transfer fees, “it is very difficult for a small, family-run school such as ours”, she reflects.

“The Bank of America wire [international] transfer has been a problem, because it charges us US$12 for every transfer into our account plus an exchange rate difference. So even though the student or agent sends us the correct amount, the amount we receive is less,” she adds.

Overcoming difficulties
For credit card payments from students, California ESL previously used PayPal. However, owing to poor international exchange rates and problems students faced with the service, Olgun says the school switched to Bank of America Merchant Services. “The rate for swiping cards is relatively low, compared with PayPal, and the staff were great at giving us very competitive rates with other banks,” she reports.

Many organisations offset these bank fees by charging them back to their clients. “We currently process our invoice payments directly with our agents via wire transfers to and from our bank,” explains Keith Mayer of fellow US language school, AHLI. “We include a fee to cover the bank wires in our invoice, so that it is handled within the total invoice amount. The parents must pay an additional amount when sending a wire transfer from their bank – we have found this way of wiring to work efficiently,” he attests.

Agents, by contrast, often need to absorb the cost of bank transfers. Gabriella D’Urso at ATW in Rome, confirms that “very often, the schools ask for a contribution – usually [between] US$11 and US$23 – which we are happy to pay on big amounts sent”. For larger amounts, she notes that the agency asks business partners to let it group payments together, so that both parties can save money on the transfer. Meanwhile, for receiving payments from students, she notes that bank charges “are not that heavy from Italy-to-Italy and we all can still afford them”.

For small or last-minute payments, UK agency Independent English uses PayPal. “[This] has the advantage that we can see instantly when the client has made a payment – [there is] no need to wait, as with a bank transfer,” relates Torquil Dick-Erikson. However, for large payments, he observes that PayPal is not cost-effective, since it charges a small percentage of the amount involved. He adds that a further disadvantage is that, although PayPal allows you to run several different currency accounts, it is inflexible. “If we wish to withdraw, say, a euro balance that we are holding with PayPal to our euro account with our UK bank, it forces us to withdraw the sum into our UK sterling account – entailing conversion losses for us – and then if we want to make a euro payment with that money, we have to move it from our UK bank’s sterling account to our UK bank’s euro account, entailing more reconversion losses.”

Specialist payment services
Given the high costs and administrative difficulties involved, many educators and agents have switched to using one of the specialist payment companies whose services are specifically tailored to the needs of the sector. These promote themselves on the basis of a number of advantages. The primary selling point is that they offer lower charges than banks. As StudyPay’s Brent Hobson explains, they can do this because they have lower overheads, and are not tied to using one bank, enabling them to choose different partners around the world in order to obtain the best exchange rates. One point to bear in mind when comparing these companies is the number of local bank accounts they hold in different countries, and where these are located, as this is the key to avoiding transfer fees. While some make their profits purely through the exchange rate, others also charge modest service fees.

Speed of execution is another advantage, as is the fact that the system cuts down on the amount of admin involved in tracking payments. With PaytoStudy, for example, payment history details are available for all transactions, including student name, identification number, transfer amount and date, and receipts are issued to all clients making payments. Furthermore, transfers can be made online, and some providers, such as StudyPay and StudentPay offer multilingual platforms. Live online help is also a feature of some systems.

Internex International Exchange in Canada is a user of PaytoStudy for incoming payments, and Martina Scholz explains how it works: the payee registers, submits proof of identity, receives local bank details and then transfers the money.

The need for proof of identity – introduced by recent EU anti-money-laundering regulations – has added a level of complexity to the process for students using these services. Dick-Erikson reports that the agency has now suspended use of The Clearing House’s service (CHS) for receiving student payments, “because it would subject [them] to an intolerable amount of paperwork, which would act as a disincentive to them using our services”. Instead, the agency started using UK bank accounts in different currencies. However, Seona Breslin from payment company PaytoStudy points out that proof of identity documents are normally sent to the school or university during the application process, and can be shared with the payment company in accordance with strict data privacy policies to facilitate the payment process.

This issue aside, Dick-Erikson confirms that the CHS service worked efficiently. “We could run accounts with them in different currencies, their staff were always very friendly and helpful, and the charges for receiving and sending out payments in different currencies were a little more for incoming, but lower for outgoing payments than what our bank charges.”

Outgoing payments
Other aspects of payments with the potential to be costly and complicated are commissions and refunds. However, this need not be the case, as Olgun explains. ”We ask that agents send us net payments, instead of gross payments, so that we do not have to return any commission. We generally keep a running account of commissions from extensions, and net payments to be received from agencies. We pay [them] by giving a credit on future net payments. This benefits all of us, because it results in the smallest amount of transaction and exchange rate fees on both sides.” Processing these payments through a payment company, such as PaytoStudy, may also offer a useful way of cutting down on cost and administration.

Currency fluctuations are a major issue for all international businesses, with rates sometimes changing significantly between publication of a course price and payment being made. By charging only in their own currency, educators effectively protect themselves. “This works in the student’s favour when the rand is weakened against the dollar,” says Trish Cooper of Wits Language School in South Africa. “However, if they wish to pay in another currency, they pay the going exchange rate on the day.” Changing exchange rates still affect those involved, nevertheless, because of the impact on potential clients, Olgun adds.

Some agents also take measures to protect themselves against losses. “If there is volume, one can definitely hedge the funds,” notes Vinod Gambtoo of GEC in India, “although an agent cannot do that on behalf of his client or student”. Meanwhile, D’Urso explains that they charge a E50 (US$61.50) “administrative or enrolment fee” to cover this kind of risk. “If we let the prices rise, the students may decide not to participate in our programmes,” she comments.


Payment companies overview

Various payment companies offer their services to educators and students/agents to help cut the cost of international money transfers, as well as helping to simplify the reconciliation process for educators. We list a selection of these providers and some of their claimed key benefits:

PaytoStudy
Service provided by EduStep, T/A PaytoStudy, a member of the Taxback Group
www.paytostudy.com

Payment solution of choice of Felca associations. Competitive exchange rates, guaranteed for 48 hours, with no additional charges. Payments accepted from 132 countries worldwide, with local bank accounts held in 60 countries. Secure, customised web portal for schools, agents and students. Full payment history available to view online.

Peertransfer.com
From peerTransfer Corporation, USA
www.peertransfer.com

Founded to address specific money transfer needs of international students in the USA. Secure and efficient system. No fees for institutions, competitive exchange rates; wholesale rate foreign exchange and transfer fees lower than those of traditional banks for students. 24/7 international support via voice, Skype, chat or email.

StudentPay
Service provided by Western Union
www.choosewesternunion.com/future/studentpay-10UR-10958I.html

Can initiate payments to 130 countries, available online 24/7, customised, flexible and streamlined reporting for institutions. For students, offers multilingual service and email alerts on status of transactions, to help avoid missed, late or short payments.

StudyPay
Service provided by UK-based BaydonHillfx
www.baydonhillfx.com/studypay

Safe and secure system, regulated by the UK Financial Services Authority. No transfer fees; profit is built into foreign exchange rate; ability to execute forward contracts. Clients allocated their own contact person for advice on matters such as timing of transfers. Online platform currently available in all major European languages.

Uni-Pay
Service provided by Collective Enterprises Ltd, UK
www.uni-pay.net

No transfer fees for agents or educators when dealing through its network of local bank accounts in 36 countries. Students can pay either via multi-currency credit cards or bank transfer through its local bank network, charged at UK£7 (US$11) per transaction. Company offers full communication with student and institution, giving visibility and full reconciliation to both parties.

Contact any advertiser in the this issue now

The following language schools, associations and accommodation providers advertised in the latest edition of Study Travel Magazine. If you would like more information on any of these advertisers, tick the relevant boxes, fill out your details and send.

Name

Company

Country

Telephone

Email


ACCOMMODATION
Britannia Student Services

ASSOCIATIONS/GROUPS
ALTO  
English Australia  
Feltom Malta  
Languages Canada / Langues Canada  
Quality English  
Study Gold Coast  
English in Chester  

AUSTRALIA
Impact English College  
Access Macquarie Limited  
Bond University  
English Australia  
Flinders University  
IELTS  
ILSC Australia  
International House Sydney Teacher Training & Prof  
Language Studies International  
NEAS Australia  
Perth Education City  
Study Gold Coast  
University of Newcastle Language Centre  
UNSW Global Pay Limited (University of New South W  

BELGIUM
CERAN Lingua International  

BRAZIL
GTMI Global Tailor Made Idiomas  

CANADA
Bow Valley College  
Connect School of Languages  
East Coast School of Languages (ECSL)  
English School of Canada  
Global Village  
Hansa Language Centre of Toronto  
Humber College  
ILSC - International Language Schools of Canada  
ILSC Australia  
ITTTI Vancouver  
Omnicom School of Languages  
Languages Canada / Langues Canada  
Niagara College  
Ottawa International Student Programmes (OISP)  
Study Abroad Canada  
Vancouver English Centre  
Guard. Me  
Ingle International  

CHILE
Latin Immersion  

CHINA
iMandarin Language Training Institute  
Mandarin House  

ENGLAND
AngloLinguist  
Barnsley College  
Bell International  
Cambridge Education Group  
Camp Beaumont  
d'Overbroeck's College  
Study Group  
International House Bristol  
International House London  
International House World Organisation  
INTO University Partnerships  
Kaplan International Colleges  
Prime Education  
LAL London  
Lila*  
London School of Business & Finance  
London School of Business & Finance  
Malvern House College London  
Mayfair School of English  
PGL  
Queen Ethelburga's College  
St Giles International  
Sussex Coast College Hastings  
English in Chester  
Twin Group  
University of Essex - International Academy  
Westminster Kingsway College  
Wimbledon School of English  

EVENTS
British Boarding Schools Workshop  
IALC International  
IEFT- International Education Fairs of Turkey  

EXAM BOARDS
Cambridge Esol  
City and Guilds Branch Office in Europe  
IELTS  
Trinity College London  

FIJI
Tadra Institute  

FRANCE
Accent Francais  
Alliance Française Paris Ile de France  
CAVILAM  
CLE  
Ecole Suisse Internationale  
France Langue  
French in Normandy  
ILCF Institut Catholique de Paris  
Langue Onze Toulouse  
LSF Montpellier  
Lyon Bleu International  
Paris Langues / Club CEI des 4 Vents  

GERMANY
Sprachcaffe Languages Plus  

HONG KONG
English For Asia  

IRELAND
Active Language Learning  
ATC Language & Travel  
Clare Language Centre  
Galway Cultural Institute  
Galway Language Centre  
Horner School of English  
IH Dublin  
Language College Ireland  
MEI Ireland  
MLI International Schools  
University College Cork Language Centre  

JAPAN
Yokohama International Education Academy  

MALTA
EC English Language Centre  
inlingua Malta  

SERVICES
Pay to Study/FELCA  

SOUTH AFRICA
Good Hope Studies  
EC Cape Town  
EF  
inlingua Language Training Centre Cape Town  
Eurocentres Cape Town  
English Language School Cape Town  
Interlink School of Languages  
Jeffrey's Bay Language School  
LAL Cape Town  
Kurus English CC  
International House Cape Town  

SPAIN
International House - Sevilla CLIC  
Malaca Instituto - Club Hispanico SL  
Xul Comunicación Social  

SWITZERLAND
EF International Language Centers  
Eurocentres International  

TOURIST BOARDS
Malta Tourism Authority  
Study Gold Coast  

UKRAINE
Novamova  

USA
Besant Hill School  
California State University San Marcos  
ELS Language Centers  
Forest Ridge School of the Sacred Heart  
Glenholme School  
Liberty University  
New York Military Academy  
Rennert  
Saint John's University  
University of Arizona  
University of California San Diego  
Zoni Language Centers  





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