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Read the digital September 2013 issue of
Study Travel Magazine here









Contents - September 2013


Special Report
Takeovers and mergers – the consolidation of the study travel
The study travel industry has experienced something of a boom in takeovers and mergers over the last few years and some industry insiders predict that this trend is likely to continue, as a consolidation of providers in this business sector. Bethan Norris takes a look at some of the high profile players in this business expansion strategy and finds out what consolidation means for the industry as a whole, as well as for agents and students.


Agency survey
French defiance
French agents are experiencing healthy business growth despite a recession, although many are uncertain what the next 12 months might hold.



Teritary focus
Market report Ireland

Ireland is home to a number of multinational companies, and the ability to work after completing a higher education course is attractive to international students, as Nicola Hancox reports.


Vocational Focus
Taking the limelight

As the Irving Berlin song goes, there's no business like show business. Musicians, actors and dancers keen to take their place in the spotlight have a wealth of worldwide course options, as Claire Twyman reports.


Secondary Focus
Homestays in Australian high schools

For students embarking on long-term study plans at secondary schools in Australia, a homestay option can offer a home away from home environment, as Bethan Norris finds out.


Secondary Focus
New Zealand's North Island

With top-notch facilities and extensive educational and sporting opportunities, New Zealand's boarding school sector has plenty to offer international students, as Nicola Hancox reports.


Direction Workshops
Events Diary

Our handy guide to some of the major agent events scheduled to take place over the next few months.


Direction
Home tuition up close and personal

Delivered in the home of the host teacher, home tuition courses differ in a number of significant ways from traditional language school programmes and, for certain clients, can sometimes offer a better way to meet their needs. Jane Vernon Smith finds out how.


Destination
Enigmatic Russia

Cultural and scenic highlights abound in Russia. It has a landscape that changes from mountain wilderness and sandy beaches to frozen tundra; large cities made up of both old and new architecture; towns steeped in history; and a cultural legacy that includes a treasure trove of internationally famous composers, artists, writers and dancers. Gillian Evans take us on a journey.


Regional Focus
Queensland beachlife

With a relaxed and casual atmosphere, a large selection of beaches, green retreats and cityscapes, Queensland has all the markings of a great study destination. Nicola Hancox discovers some of this Australian tropical state's many attractions.


Regional Focus
Québécoise charm

Thrilling winter sports atop breath-taking mountains await just outside vibrant and verdant city centres with warm, inviting communities. The Canadaian province of Québec seems to have everything a study traveller could possibly want, as Freddie Hendry discovers.


Market Analysis
Spanish resilience

Business in Spain's language teaching sector is steady so far in 2013, but schools need be innovative in their course provision and marketing in order to maintain market share in a competitive marketplace, discovers Matthew Knott.


Spotlight
Language + skiing
Schools located in snowy, mountainous settings provide the perfect opportunity for students to practise their skiing skills alongside learning a language. Claire Twyman investigates what several language plus skiing courses around the world entail.


Opinion
From small beginnings

News
Canadian embassy strikes delaying student visas
EC Cambridge moves to larger premises
Experience English rebrand for ELC
Language in London refurbishment launch
IEG acquires Academia Columbus
Senate passes immigration bill and eases J-1 fears
QE announces new missions for 2014
BC mulls changes to K-12 international education
Malvern House partners with British university in Cyprus
New brand for LSBF language school chain
OECD data shows overseas tertiary study growth

News Round Up
ELS opens first European centre
Delays in Malaysia's new visa system
UBC launches new international college
BCCIE hosts seminar and awards
Australian survey reveals accommodation satisfaction
did Augsburg becomes year-round centre
News in brief
Travel Update

Inside The Industry
On the move
Q&A Educator association: English New Zealand
Industry issues- agents speak out
Q&A Advisor Association: TIECA
Agency of the month

Course Guide
Spanish in Latin America

Grapevine


Opinion
From small beginnings


by Bethan Norris, Senior Editor of Study Travel Magazine

Welcome to our bumper September issue which at 116 pages is our biggest issue yet! I hope you get a chance to read all our interesting and insightful news stories and articles and remember to pack it in your hand luggage as you attend some of the many agent workshops and events being held this month. Make sure you check out this issue's Special Report on takeovers and mergers in the study travel industry – a must-read feature full of information on latest trends in the industry (page 58).

While our Special Report focuses on some of the biggest players in the industry, our Industry Issues column this month provides a useful reminder of the origins of our industry as agents reminisce on how they got started in their business. One agent remembers her mother first setting up the agency business when she was a child and being sent on all sorts of experiences overseas as part of the trial of products! When we are often reading news stories about the big profits to be made by venture capitalists and large chain schools in the industry it is interesting to remember that language travel has its roots in a cottage industry when many schools and agencies were set up on a tiny scale by people who are still around today. As well as reminding us how far the industry has come, it also serves as a reminder that then as now, success is often dependent on the good service skills of individuals within a company and this hasn't changed much in the last 60 or so years.

The relationship between agents and schools has been a key factor in the development of the language travel industry over the years and it is good news to see this relationship developing with education providers in different sectors of the study travel market. We have been following the recent developments regarding the use of agents by universities in the USA with great interest and our article on this topic reveals an important sea change of attitude in this area. While official policy regarding the issue has not significantly changed, interviews with individual universities reveal a much more realistic attitude to agents than has been noted previously (page 32). Positive endorsements on behalf of universities regarding their own experiences with agents will surely pave the way for a wider acceptance of this recruitment practice in the future.

Finally, if you are attending any workshops overseas this month, I wish you good luck in all your business meetings. The Study Travel Magazine editorial team will meet many of you at various events in the UK and beyond this month, so make sure you look out for our stand and come over to say hello! And for those who aren't attending, don't forget to follow us on Twitter@Hothouse_Media to find out the latest news unveiled at these events.




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