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September 2013 issue

Contents
News
News Round Up
Inside the industry
Agency Survey
Secondary Focus 1
Secondary Focus 2
Tertiary Focus 1
Tertiary Focus 2
Vocational Focus

Special Report
Course Guide
Spotlight
Destination
Regional Focus 1
Regional Focus 2
Market Analysis
Grapevine


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Taking the limelight

As the Irving Berlin song goes, there’s no business like show business. Musicians, actors and dancers keen to take their place in the spotlight have a wealth of worldwide course options, as Claire Twyman reports.


Working as an actor, dancer or musician is the ultimate dream for many, meaning that performing arts programmes worldwide are often inundated with applications. Talented applicants have a good chance of winning a place on such courses, but students must select one that equips them for the realities of today’s industry.

The Liverpool Institute for Performing Arts (Lipa), UK, was set up in 1996 to do exactly that, according to Darren Murphy, International Manager. “The courses are constantly updated to reflect changing practices and employment opportunities,” he says, adding that growth in digital TV has led to TV featuring more heavily in the programmes. These include a range of three-year BA Hons degree courses and one-year foundation certificates. “The unique feature of Lipa’s programmes is that they promote a lot of collaboration,” he notes. Composers studying music might work alongside a choreographer, for example. “This gives students an advantage when looking for work – they have applied themselves in a lot of different roles and understand how various parts of a performance come together.”

Around 25 per cent of Lipa’s students are international, Murphy says, adding that the school receives a lot of interest from Norway due to a paucity of programmes over there and a high level of talent and interest. In the USA, meanwhile, Point Park University’s Conservatory of Performing Arts (Copa) often attracts applications from Canada, South America and Europe. With BA and BFA Hons degree options including Dance Pedagogy, Jazz and Musical Theatre, applications from Japan and Australia are also on the rise, says Rebecca Lee at Copa.

“Programmes are extremely intensive – students can expect to train six-to-eight hours per day in their major,” Lee warns. They are taught by nationally-known working professionals, she adds, explaining that the school has several theatre companies where students put on showcases. These “provide outstanding graduating theatre majors with the opportunity to audition before industry agents, managers and personnel”, she enthuses, and scholarships totalling a maximum US$14,000 are also available. Students require an Ielts score of 6.0 or equivalent, she explains, adding that they can brush up on their language skills at the ESL Centre.

In Australia, JMC Academy offers Contemporary Music Performance diplomas and degrees. “A short foundation programme is offered before the start of most intakes, and this is highly recommended for all international students,” says Leng Te. “Individual academic support and personal counselling is offered at no extra cost.” Benefits of the courses include industry-connected lecturers, Acpet accreditation and collaborative opportunities.

Offering an acclaimed acting course, the US Edgemar Center for the Arts runs a 12-month programme covering a range of areas including on-camera auditioning, improv and a marketing class titled ‘Breaking into the Industry’. “Students can be part of film productions, film festivals and/or theatre productions,” explains Alexandra Guarnieri, Managing Director. “These opportunities give students the chance to build their CVs and IMDB credits through practical training,” she says, adding that the expansion of the international programme has caused a steady increase in interest.

Across the border, the Canadian College of Performing Arts recently turned its one-year certificate programme into a two-year course “in order to accommodate for the demands of students”, according to Steven Seltzer. There is also the opportunity to take a three-year enhanced diploma programme, where students put on three performances and are responsible for all aspects, from marketing to stage management. With the two-year programme including areas such as monologues, music theory and stage fighting, the college has trained students from countries including South Korea, Australia, Guatamala, Mexico, the USA and the UK.

Werkkit! in the UK was established to provide performing arts training exclusively for overseas students. The Founder, Madeline Gerosa, is a theatre professional and also has experience working at British Council-accredited ESL schools. The school can offer “the right combination [of tuition] for the right type of artistic student”, she says. With workshops including hip-hop/urban dance and acting, “The school appeals to a niche market,” she says, “however it is well regarded and its popularity is growing within this market. Courses are aimed at committed students who are passionate about their chosen craft and are ready to be thrown into a professional environment.”


Recruiting for performing arts courses

As performing arts courses are particularly niche, institutions around the world tend to seek agents that have specialist knowledge of the sector. As Darren Murphy, International Manager of The Liverpool Institute of Performing Arts (Lipa), highlights, “We are always looking for new opportunities to expand our agent network, but find it difficult to contract agents who have the requisite knowledge of the performing arts.” Lipa does have a small number of representatives in a variety of countries, he adds, noting that the institution fortunately has a strong international reputation and holds audition events in countries including Korea and the USA.
Werkkit!, a UK performing arts school for international students in the UK formed in 2009, is looking to establish an agent network, particularly in Europe and South America, says Madeline Gerosa, school Founder. “We also market programmes via long-standing clients and trade shows dedicated to the performing arts,” she says. Meanwhile, Leng Te, International Communications Manager at JMC Academy in Australia, notes that the academy’s agent network is a vital cog in the recruitment strategy.

Contact any advertiser in the this issue now

The following language schools, associations and accommodation providers advertised in the latest edition of Study Travel Magazine. If you would like more information on any of these advertisers, tick the relevant boxes, fill out your details and send.

Name

Company

Country

Telephone

Email


ACCOMMODATION
Generation Estates  

ASSOCIATION/GROUPS
ALTO  
CAPS-I (The Canadian Association of Public Schools – International)  
Quality English  

BELGIUM
CERAN Lingua International  

BRAZIL
FAAP - Fundação Armando Álvares Penteado  
IH Sao Paulo  

CANADA
Abbotsford School District Business Company  
Algoma University  
Avon Maitland District School Board  
Bow Valley College   
Calgary Board of Education  
Camosun College  
CAPS-I (The Canadian Association of Public Schools – International)  
Centennial College of Appplied Arts and Technology  
College of New Caledonia  
COMOX valley - School District 71  
Eastern Townships School Board  
Edmonton Public Schools  
English Montreal School Board  
Georgian College  
Grande Prairie Public School District  
Greater Victoria School District #61  
Halton Catholic District School Board  
ILSC - International Language Schools of Canada  
Langley School District #35  
Louis Riel School Division  
Niagara Academy of Sports  
Nova Scotia International Student Program  
Peace Wapiti School Division  
Pembina Trails School Division  
Pickering College  
Qualicum School District #69  
St James - Assiniboia School Division  
Study Manitoba School Divisions  
Surrey School District  
Waterloo Catholic District SB  
West Vancouver School District #45  

ENGLAND
Churchill House/English Home Tuition Scheme  
GSM (Greenwich School of Management)  
Kaplan International Colleges  
London School of Business & Finance  
PGL  
Quality English  
Queen's College  
St Giles International  
University Campus Suffolk  

EVENTS
Alphe Conferences  
SR Events  

EXAM BOARD
Cambridge Esol  

HONG KONG
English For Asia  

IRELAND
ISI Dublin  

ITALY
Comitato Linguistico  
IH Palermo  
Italian in Tuscany  
Studioitalia  

JAPAN
Akamonkai Japanese Language School  

SPAIN
International House Sevilla CLIC  

SWITZERLAND
EF International Language Centers  

TOURIST BOARDS
Malta Tourism Authority  

USA
Besant Hill School  
Educatius  
ELS Language Centers  
Forest Ridge School of the Sacred Heart  
Fork Union Military Academy  
Glenholme School  
IH Pacific (Vancouver, Whistler, San Diego)  
Meritas LLC  
Montverde Academy  
Rutgers Preparatory School  
Zoni Language Centers  

AGENTS
Boa Lingua  
ESL Ecole Suisse de Langues  
Idealist Education Consultancy  
Insight Lingua  
World Study Head Office  

AUSTRALIA
English Australia  

CANADA
ILSC - International Language Schools of Canada  
Sol Schools International  

ENGLAND
British Study Centres  
Cambridge Education Group  
Churchill House/English Home Tuition Scheme  
International House World Organisation  
InTuition Languages  
St Giles International  
Twin Group  
University Campus Suffolk  

FRANCE
Accent Francais  
France Langue  
French in Normandy  

GERMANY
BWS Germanlingua  
F+U Academy of Languages  
GLS Sprachenzentrum  

IRELAND
ISI Dublin  

INSURANCE
Dr. Walter GmbH  
Guard. Me  
International Student Insurance.com  

ITALY
Accademia Italiana  
Babilonia  
Scuola Leonardo Da Vinci  
Studioitalia  

JAPAN
Genki Japanese and Culture School  
Kai Japanese Language School  

NEW ZEALAND
Academic Colleges Group  
Languages International  
New Zealand Language Centres - Auckland  

PORTUGAL
CIAL - Centro de Linguas  

SOUTH AFRICA
Cape Studies  

SPAIN
International House Sevilla CLIC  
Escuela de Idiomas Nerja  
Malaca Instituto - Club Hispanico SL  

USA
Rennert International  
TLA The Language Academy  

WORK EXPERIENCE
INTERNeX  
Tellus Group   




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