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Read the digital September 2015 issue of
StudyTravel Magazine here







Contents - September 2015


Special Report
What do students think of agents?

Special Report Students’ experiences with agencies vary widely. Bethan Norris asks students about their individual experiences and discovers that a standard consultation does not necessarily exist in the study abroad agency business.


Agency Survey
India’s spice

Despite India having the largest higher education system in the world, Indian students are still motivated to study abroad. Nicola Hancox finds out why.


Secondary Focus
UK state-funded sixth form colleges
State-funded sixth form colleges in the UK provide specialist education for 16-to-19 year olds with competitive fees, an immersive experience and a route into university, as Matthew Knott discovers.

Secondary Focus
Chinese students at Australian schools
Numbers of Chinese students are continuing to rise dramatically in Australian secondary schools. Eleanor Healy discovers what draws juniors to this country and how they cope with the transition.


Industry Faces
Sue Blundell
On the eve of retirement as Executive Director of English Australia after 13 years, Sue Blundell reflects on life-changing industry experiences, her work and proudest achievements.


Tertiary focus
Canadian colleges in the spotlight

Canadian colleges have in the past been overshadowed by other post-secondary education opportunities on the international stage. Now, however, they are edging into the spotlight. Gillian Evans reports.


Destination
Kiwi dreaming
With compelling, unspoilt scenery and vibrant, cultural cities, New Zealand is a force to be reckoned with as an international study destination. Georgina Deacon takes a trip down, ready to attach the bungy jump rope and dive into this spectacular and magical country.


Regional Focus
Coastal wonderment

From the wild and spectacular coastlines of Cornwall to the family-friendly seaside resorts of Kent, the UK’s South Coast throws up a selection of experiences for visiting international students. Join Nicola Hancox as she takes a whistle-stop tour.


Market Analysis
Spanish stability
Despite a stable 2014, there are some concerns that the language teaching market in Spain is becoming increasingly overcrowded. Schools are tackling this head-on by creating new programmes and freshening up their marketing techniques, as Georgina Deacon finds out.


Spotlight1
Junior programmes in Ireland

English courses on the Emerald Isle are growing in popularity with youngsters across the globe. Eleanor Healy finds out what it is that’s keeping Irish junior courses in such high demand.

Spotlight2
Homestayin the UK

Living with a UK family while studying is a popular option for international students, mainly because it offers them the opportunity to continue practising their language skills. Bethan Norris finds out more.


Direction1
Learning Mandarin in China

Chinese language learning has moved into the mainstream. The market is now maturing, with the result that competition among schools is intensifying and choice is increasing, as Jane Vernon Smith reports.


Direction2
Non-English pathway programmes

While the English language pathway model into university is well established, similar programmes in German, French and Spanish offer potential growth for the industry, as Matthew Knott discovers.

News

UK tightens rules at FE colleges
Australia proposes reforms to ESOS Act
English Australia plans world record lesson
Gaela stands behind South Africa’s ELT industry
IH Dublin moves to larger premises
ALTO proposes industry standards for course listings
Loyalist Group secures funding after share drop, PGIC strike over
Languages Canada steady in 2014
Fedele and SEA collaborate
CEG announces Intrax acquisition and Swedish pathway
Turkish agents report early 2015 growth
English New Zealand announces new chair
English USA unveils new Executive Director

News Round Up

New global Spanish test launched
Heartland Opens New Campus in Mississauga
EC London 30+ moves to new location
New Spanish school in the Amazon
New Zealand confirms English requirement changes
Bright World launches residential holiday course
GUS purchases ULaw, new LSBF MBA in Singapore
Korea targets 200,000 students

Inside The Industry

On the move
Q&A Educator association: English Australia
Industry issues- agents speak out
Q&A Agency Association: IALCA
Agency of the month: Metzenbauer Sprach- und Studienreisen

Course Guide
One-to-one in the USA

Grapevine


Opinion

Introducing brand StudyTravel!




by Nicola Hancox,
Editor

When an established brand ‘rebrands’ it marks a new chapter and we anticipate the company rebrand from Hothouse Media Ltd (incorporating Study Travel Magazine and the Alphe Conferences) to StudyTravel Ltd (with StudyTravel Magazine and StudyTravel Alphe Conferences) will bring brand alignment and build a stronger identity in the minds of our magazine readers and conference attendees. Rather than being known as two separate entities (how many of our readers honestly knew the two were from the same stable?) the new brand (StudyTravel) will bring us that much closer. I’m sure many of you have already noticed at least one member of the editorial team attending each and every ST Alphe Conference (all five of us will be at the ST Alphe UK event where many of you will be leafing through this very edition). As transformational as this may seem it is important to note that we are still very much the same team, sitting but metres away from one another in our open plan office in London. And we all have the same goal: to be the business tool for study abroad professionals. So if you want to find out more about the study travel industry: read ST Magazine. If you want to meet quality agents and educators: attend ST Alphe Conferences. ‘Everything StudyTravel in one place’ screams our new tagline. And this sentiment has never rung more true.

Unity is very much the theme of this month’s issue. There are several examples in our extended news pages of brands making a stand together. See page 8 for a story about two school associations from the main Spanish-language teaching markets working together to grow the SFL industry. We may be competitors in the SFL sector, but we are partners in the overall language travel industry, said one association representative.

Global alliance Gaela standing shoulder-to-shoulder with South Africa’s ELT industry is another example of industry solidarity (page 7). I do hope South Africa’s government takes heed of Gaela’s communiqué and that it leads to a rethink concerning visa policy that is inclusive rather than exclusive of its valuable language teaching sector. Outgoing Executive Director of English Australia, Sue Blundell, meanwhile gives some sound advice about ‘working together’ in this month’s Industry Faces interview (page 33). She notes that the annual Gaela and Felca AGM is a hotbed of collaboration that is essential to industry advancement. To give credit where credit is due, Sue has been an essential cog in establishing more open communication between government and peak industry bodies in Australia. Other markets can learn a lot from the Australian model and indeed one of industry’s most influential figures. nicolahancox@studytravel.network



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