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September 2015 issue

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News Round Up
Inside the industry
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Direction 1
Direction 2
Secondary Focus 1
Secondary Focus 2 Industry Faces
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Special Report
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Junior programmes in Ireland

English courses on the Emerald Isle are growing in popularity with youngsters across the globe. Eleanor Healy finds out what it is that’s keeping Irish junior courses in such high demand.


Junior programmes in Ireland are becoming an increasingly attractive option for parents, students and agents internationally and are a strong competitor for UK schools. “We aim not only to teach English in a fun and international environment, but also to provide students with an understanding of the culture and heritage of the place where they are studying,” says Aideen Murphy at Emerald Cultural Institute (ECI) in Dublin. ECI’s Multi-Activity programme combines language lessons with exciting and fun activities designed to keep students engaged, while its specialised English plus sport options include intensive afternoon coaching sessions in football (with AC Milan coaches), tennis, horse riding, golf or rugby (with Leinster Rugby Club). Aideen says of the latter programme, “The excitement of getting their Leinster jersey, being coached by official Leinster coaches and meeting some of the Leinster players is really thrilling for [junior students].”

The Irish College of English (ICE) in Dublin offers specified courses for juniors such as English and Horse Riding, English and Sailing, and English and Golf, so that students can really play to their strengths. “We believe in giving students a wide range of programme options so they can choose the programme that fits their particular interest and needs,” says the school’s Teresa Coughlan.

ICE has observed the changing nationality demographic of late within their student intake – purely European classrooms are now a thing of the past. Numbers of students from Russia, China, Saudi Arabia and Korea continue to grow, bestowing a “true international mix,” says Teresa.

The Centre of English Studies, Dublin has seen an increase in students from China, Brazil and Argentina. The school is concerned with student satisfaction too and Jonathan Quinn reports it is “continuously tweaking and modernising the way we teach to try and keep today’s young learner entertained and focused.” Their main goal as a school is “to offer what today’s kids actually want, on top of providing excellent English language tuition.” Morning classes and activities are hosted on site before an accompanied visit in the afternoon. “We use local clubs to show our visitors Irish traditional sports such as hurling and Gaelic football.” And there are scheduled activities in the evening. “A daily routine is very important,” says Jonathan.

Personal development is a top objective at ISI Dublin. “The wider goal is to encourage communication, and to develop confidence when using English in everyday situations,” explains Peter Hutchinson. ISI’s summer programmes require classmates to work together, encouraging students to mix and form new friendships. Ensuring that students feel comfortable in a unfamiliar environment is paramount; Peter maintains that by improving their confidence, “they’ll get much more out of their time.” ISI’s summer camp offers 15 hours of language tuition and over 35 hours of activities per week.

International House Dublin offers a particularly fun-packed experience. On top of local excursions and sports, children can expect movie and animation, pod-casting and blogging workshops, as well as roller-skating discos, talent shows and their very own Riverdance show in the evenings. “The most successful element of the programme is our web-based e-portfolios, where students can upload their best work and special memories, to keep for the future or share with their family and friends back home,” says Aoife Govern.

Security is often a significant concern for parents, but at Atlas Language School safety is a priority. “There is daily transport to and from the school each day by private coach – this gives security for both students and parents,” says Kathi Gerth. The school has seen a significant growth in students from Turkey and Latin America.

The wish for a strong global demographic brings with it some challenges – namely, the need to draw students away from the lure of London. “The English brand is so strong that even when the sterling is so high compared with the euro, many non-EU countries still prefer to travel to the UK,” says Teresa, who feels that Irish institutions need to differentiate themselves from their English counterparts. “The main challenge is to stay ahead of the market in terms of keeping your programme fresh and attractive,” says Peter.

With the adult learner market susceptible to economic influences, the junior market goes from strength-to-strength. “We have observed during the most recent recession that while difficult economic conditions can repel the market, parents are continuing to invest in their children’s education in order to give them better opportunities in the future. As a result we have seen that the junior market tends to be more resilient,” concludes Aideen at ECI. ellie@studytravel.network


A selection of junior course providers in Ireland

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Contact any advertiser in the this issue now

The following language schools, associations and accommodation providers advertised in the latest edition of StudyTravel Magazine. If you would like more information on any of these advertisers, tick the relevant boxes, fill out your details and send.

Name

Company

Country

Telephone

Email



LANGUAGE

INTERNATIONAL
Alpadia Language Schools  
Amauta Language School  
CERAN Lingua
International  
don Quijote  
EF International Language Centers  
ELS Language Centers  
Enforex  
Eurocentres  
Eurolingua Institute  
International House World Organisation  
Kaplan International
English  
Kings Education  
LAL Language Centres  
Oscars International  
PGL  
Pro Linguis  
Quality English  
Sprachcaffe Language Plus 
St Giles International  
TLG - The Language Gallery  
Twin Group  
Xplore  

ARGENTINA
BASP - Buenos Aires Spanish School  

AUSTRALIA
Ability English  
Cairns Language Centre  
English Australia  
ILSC Australia  
Impact English College  
Monash College  

BRAZIL
Instituto Cultural IDIOMA  

COLUMBIA
Spanish World Institute  

CANADA
YMCA International Language School  

COSTA RICA
Academia Tica  

CUBA
Study Team Cuba  

CZECH REPUBLIC
Carlsbad International School  

ENGLAND
ABLS - Accreditation Body for Language Services  
BEST in Bath  
Communicate School  
English Language Centre Brighton  
Experience English Group  
Heart of England Language School  
Inspiring Learning  
International House London  
Islington Centre for English  
Liverpool School of English  
Living Learning English  
Manchester Language School  
Oxford Royale Academy  
Sidmouth International School  
University of Liverpool  

FRANCE
Alliance Française Lyon  
Alpine French School  
Cours de Civilisation Française de la Sorbonne  
Ecole de Tersac  
France Langue  
inlingua La Rochelle  
Institut Français Riéra  
International House Nice  

GERMANY
BWS Germanlingua  
F+U Academy of Languages  

IRELAND
Atlantic Language Galway  
Donegal Language School Equestrian & Surf Centre  
Emerald Cultural Institute  
Galway Cultural Institute  
Horner School of English  
International House Dublin  
ISE - International School of English  
MEI Ireland  
University College Cork Language Centre  

JAPAN
Intercultural Institute of Japan  
Kai Japanese Language School  
Sakura House  
Yokohama International Education Academy  

MALTA
Feltom Malta  
IELS - Institute of English Language Studies  
Magister Academy  

NEW ZEALAND
Christchurch Polytechnic Institute of Technology  
DynaSpeak  
English New Zealand  
University of Otago  

NORTHERN IRELAND
International House Belfast  

PHILLIPPINES
Paradise English  
PANAMA
Habla Ya Language Center  

PORTUGAL
International School of the Algarve  

SCOTLAND
Experience English Group  
Kilgraston Language and Activities School  

SOUTH AFRICA
Bay Language Institute  
EC Cape Town  
Education South Africa  
Eurocentres Cape Town  
Good Hope Studies  
Inlingua Cape Town   
Interlink School of Languages  
International House Cape Town  
Kurus English  
LAL Cape Town  
Language Training Centre   

SPAIN
CLIC International House Spain  
Escuela de Idiomas Nerja  
Estudio Sampere  
Live Madrid SC School  
Malaga Instituto  

THAILAND
British International School Phuket - BCIS  
USA
California Language Academy  
EF International Language Centers  
Summer Study Programs  
University of California San Diego  

SECONDARY

CANADA
Calgary Board of Education  
Caps-I  
Dufferin-Peel Catholic District School Board  
Eastern Townships School Board  
Edmonton Catholic Schools  
Edmonton Public Schools  
English Montreal School Board  
Golden Hills School Division #75  
Greater Essex County District School Board  
Greater Victoria School District  
Halton Catholic District School Board  
Humber Institute of Technology and Advanced  
ITTTI Vancouver  
Langley School District #35  
Louis Riel School Division  
Ottawa Carlton District School Board  
Oxford Royale Academy  
Pembina Trails School Division  
Powell River School District #47  
Simcoe County District School Board  
St James - Assiniboia School Division  
Thames Valley District School Board  
Waterloo Catholic District SB  

ENGLAND
Chaucer College Canterbury  
Chichester College  
Oxford Royale Academy  
Queen Ethelburga s College  

USA
Barrie School, The  
High Schools International - HSI  
Menaul School  

TERTIARY

INTERNATIONAL
Hult International Business School  
CANADA
Cambrian College of Applied Arts and Technology  
Centennial College of Applied Arts and Technology  
Georgian College  
North Island College International  
St Clair College  

ENGLAND
Bromley College of Further and Higher Education  
University of Liverpool  

IRELAND
University College Cork Language Centre  

NEW ZEALAND
University of Otago  

PORTUGAL
International School of the Algarve  
USA
Summer Study Programs  
University of California San Diego  

VOCATIONAL

INTERNATIONAL
Hult International Business School  

ASSOCIATED PRODUCTS/ ORGANISIONS

AUSTRALIA
English Australia  

ENGLAND
ALTO  
British Council  
Campus Living Villages  
IALC  
IELTS  
Quality English  
Trinity College London  
Twin Group  

JAPAN
Homestay Technologies  

NEW ZEALAND
English New Zealand  

SPAIN
Andalucia  





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