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September 2003 issue

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Agency Survey
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Status Survey

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Status: Spain 2002

The Status survey is a venture by Language Travel Magazine, in collaboration with the Association of Language Travel Organisations (Alto), which gathers specific market data about all of the main language teaching markets in the world. For the first time, it is possible to compare world market statistics. 

If you would like to see the complete breakdown of data, including marketing spend per region and marketing budget analysis, and you are an agent (or a school that has completed or intends to complete the Status survey), please send us an email containing 'Status survey web address' in the subject heading. We will then forward the web address to you.

Key points
No. of participating organisations in the Spanish survey: 18

Total no. of students in 2002: 25,044

Total no. of student weeks in 2002, estimated: 162,786

Overall average length of stay in weeks: 6.5 l

Average cost of a one-month course, excluding accommodation: Euro574 (US$650)

Average cost of residential accommodation per week: Euro134 (US$152)

Average cost of host family accommodation per week: Euro153 (US$173)

Average commission paid on a language course: 20.7 per cent (from 15 to 25)

Seven institutions paid commission on accommodation (from 5 to 25 per cent)

Means of recruiting students Intensity of study (hours studied per week)
Agents 33%
Other means 30%
Local bookings 17%
Internet 20%
From 3 to 40
Overall average = 19

Top student nationalities in Spain by student weeks, 2002
German 19.6%
US 15%
Scan+ Finn 11.1%
British 10.9%
Dutch 7.3%
Italian 5.4%
Brazilian 4.9%
French 3.9%
Swiss 3.3%
Austrian 2.7%

Student numbers by age range
8-11, 0.2%
12-15, 0.4%
16-18, 7.5%
19-24, 41.7%
25-30, 24.5%
31-50, 19.7%
51+, 6%

Germany, Scandinavia + Finland and the USA remained the three top student provider countries/regions in Spain for the second year in a row.

Compared with the results of our 2001 Status survey, the average length of stay has increased from 4.3 weeks to 6.5 weeks.

Prices remain comparable, excepting residential accommodation – at Euro 134 per week - which is

noticeably higher than the Euro85 rate recorded in 2001. Given the strength of the euro, the US$ conversion rate for prices makes Spain more expensive this year. Tuition costs of e514 in 2001 represented US$452, while Euro574 in 2002 was, at the time of going to press, equivalent to US$650.

The percentage of business that came from agents, at 33 per cent, was just one per cent lower than in 2001.

Thank you to the following institutions for taking part in our Status survey:
Alcalingua -Universidad de Alcala, Alcala de Henares; Barna House Centros de Estudio de Espanol, Barcelona; Centro de Idiomas Quorum, Nerja; Don Quijote, various; Escuela Quercus, Madrid; Estudio Sampere, various; Hola Denia, Denia; Instituto Andalusi de Espanol, Malaga; Instituto de Idiomas Geos, Marbella; Linguae Mundi, Jerez de la Frontera; Malaca Instituto, Malaga; Malaga Si, Malaga; OISE, Madrid; Programa Internacional de Estudios de Espanol (PIEE), Ronda; Ucoidiomas Universidad de Cordoba, Cordoba; Universidad Carlos III, Madrid; Universitat Autonoma de Barcelona (UAB), Barcelona; University Studies Abroad Consortium (USAC), Bilbao.
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