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September 2005 issue

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Agency Survey
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Status Survey

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France 2004

The Status survey is a venture by Language Travel Magazine, which gathers specific market data about all of the main language teaching markets in the world. For the first time, it is possible to compare world market statistics. 

If you would like to see the complete breakdown of data, including marketing spend per region and marketing budget analysis, and you are an agent (or a school that has completed or intends to complete the Status survey), please send us an email containing 'Status survey web address' in the subject heading. We will then forward the web address to you.

Key points
No. of participating organisations in the France survey: 7

Total no. of students at the organisations in 2004: 6,198

Total no. of student weeks in 2004, estimated: 55,782

Overall average length of stay in weeks: 9

Average cost of a one-month course, excluding accommodation: e808 (US$962)

Average cost of residential accommodation per week: e165 (US$196)

Average cost of host family accommodation per week: e206 (US$245)

Average commission paid on a language course: 17.5 per cent (from 15 to 25)

Two institution paid commission on accommodation (of 5 per cent)

For currency conversion rate, see page 7.

Means of recruiting students in France, 2004 Intensity of study (hours studied per week)
Agents 51%
Other means 25%
Internet 20%
Local bookings 4%
From 13 to 30
Overall average = 20

Top student nationalities in France by student weeks, 20034
US 23.4%
British 9.5%
Spanish 8.9%
Korean 7.6%
Dutch 4.5%
Russian 3.7%
Scandinavian/Finnish 3.2%
Australian 2.4%
Austrian 2.3%
Swiss 3.3%

Student numbers by age range
8-11, 0%
12-15, 7.5%
16-18, 21%
19-24, 35%
25-30, 21.5%
31-50, 13%
51+, 2%

The average length of stay has increased substantially since our previous Status survey (see LTM, September 2004, page 43). Nine weeks is now the average stay, compared with three weeks last year.

Commission rates remain unchanged but the tuition price for a typical month course has actually dropped slightly on last year.

American and British students represented a much bigger portion of

the student market at French language schools this year, with Americans up from tenth to first position. Germans and Japanese were noticeably absent from the list, but Koreans and Spaniards remained important, in the top four.

Agents continue to be the most important source of students for language schools, although their share dwindled slightly on last year, falling from 57% to 51%. The Internet's share remained steady.

Thank you to the following institutions for taking part in our Status survey:
Alliance Francaise de Lyon, Lyon; ELFE, Paris; ELIT-Groupe St Denis, Loches; Espace Linguistique CCI, Nantes; French in Normandy, Normandy; Insted, Chamonix; SILC, various.
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