Contents - September 2006

Special Report
Working all over the world
Working while overseas as well as travelling and studying a language is the next step in student travel ? a logical progression for an industry that sells authentic intercultural experiences. Jane Vernon Smith reports on the evolving and diverse work & travel sector.

Destination Asia
The international education marketplace is widening every year. English language study and/or tertiary study in countries such as the Philippines, Singapore, Malaysia and China is an increasingly popular option for students looking to achieve their academic goals overseas. Amy Baker reports.

Germany's gems
Stunning mountain scenery, fairytale castles, perfectly preserved medieval towns, a welcoming population, plenty of culture and great beer ? a winning recipe for language travellers going to Germany, says Gillian Evans.


New avenues

September spells the end of the summer season for many of our readers, and I hope it was a busy and productive period for all concerned. No doubt many of you are looking forward to taking your foot off the pedal a little bit and looking ahead to contemplate marketing strategies and new ideas for next year.

I know that no season is particularly quiet in this industry, but as the autumn workshops kick off and the year moves into its final quarter, now could be a good time to be bold and assertive in terms of putting new products in the portfolio or, for educators, thinking about new ways to attract clients.

One of the big noises in the last few years has been work & travel and according to the industry’s work experience association, Gwea, there was a 22 per cent growth in business recorded from 2004 to 2005 among its members. That’s not to say that language teaching and mainstream education overseas are not growing markets of course – Thai agencies expect continuing growth in these sectors, for example (pages 14-15) – but work & travel programmes represent a new business opportunity for many.

Agencies could add the whole gamut of programmes available (pages 28-34) to their product range and those educators not already active in this market can consider, depending on their location, blending language learning with internships or volunteering possibilities. As we report, there is a clear overlap of interest between these sectors and among the clients undertaking such programmes.

Another new opportunity for many agents is in marketing Asia as an education destination. Many agencies reported little interest among their clientele for education programmes or English language learning courses in Asia, but it is nevertheless a booming market, according to providers there (pages 20-22). With agencies remaining important in more traditional study destinations – colleges in New Zealand acknowledge the importance of agencies (page 56) – it could be that agencies and Asian providers are just not aware of the role that the other could play in expanding their business.

Building business in a competitive industry is what everyone wants to achieve and there could be new avenues out there waiting to be explored. Another newish product that I like the sound of is parent-and-child programmes, profiled in this issue at UK schools (page 25).

New avenues

Host family crisis in Malta
OISE buys two Hawthorn schools
Ireland and Japan sign working holiday deal
New trendy living concept for London
China promotes Mandarin study
DMGT to sell Study Group

Travel News
Airlines add to fleet to stay competitive
Cathay Pacific makes moves in China
Visitors spend more overseas

Agency News
IIndonesian and Malaysian agents visit New Zealand
Central UK invites agents
AAIEP holds agent workshop during Nafsa

Agency Survey
Thailand shows cautious growth
Thailand's language travel industry is looking fairly healthy according to the results of our Agency Survey, although economic factors are still affecting the market.

US English language programmes are attracting a greater mix of nationalities although Japanese and Korean students still dominate many classrooms, and reliance on agencies to book courses has declined.

Course Guide
Exam preparation courses in Malta
While traditionally viewed as a perfect destination for summer activity language courses, Malta is increasingly able to offer students more academic-focused language courses, including test preparation.

Personal tuition in the UK
The one-to-one market is changing, and two-to-one models or combination courses incorporating group training and personal tuition are just as popular. We report on a range of personal tuition options in the UK.

Regional Focus
Queensland life
Beaches, barbecues, world heritage-status nature reserves, rainforest, the Great Barrier Reed, surfing, and did we mention beaches? It is difficult for students not to have fun in Queensland, as Amy Baker finds out.

Spain 2005
The Status survey is a venture by Language Travel Magazine, which gathers specific market data about all of the main language teaching markets in the world. For the first time, it is possible to compare world market statistics.