|
|
|
Status:
Spain 2005
|
|
|
The Status survey is a venture by Language Travel Magazine, which gathers specific market data about all of the main language teaching markets in the world. For the first time, it is possible to compare world market statistics.
If you would like to see the complete breakdown of data, including marketing spend per region and marketing budget analysis, and you are an agent (or a school that has completed or intends to complete the Status survey), please send us an email containing 'Status survey web address' in the subject heading. We will then forward the web address to you.
| Key points |
|
No. of participating organisations in the Spain survey: 19
Total no. of students at the organisations in 2005: 26,350
Total no. of student weeks in 2005, estimated: 171,275
Overall average length of stay in weeks: 6.5
Average cost of a one-month course, excluding accommodation: e479 (US$606)
Average cost of residential accommodation per week: e113 (US$143)
Average cost of host family accommodation per week: e147 (US$186)
Average commission paid on a language course: 21 per cent (from 15 to 35)
Nine institutions paid commission on accom- modation (of 0.5 to 20 per cent)
|
Means of recruiting students in Spain, 2005
|
|
Intensity of study (hours studied per week) |
|
|
|
Agents 33%
Internet 32%
Other means 28%
Local bookings 7%
|
|
From 4 to 35.
Overall average = 20 |
Total marketing spend by sector in %
|
|
Marketing budget by region (overall %)
|
|
|
|
Agency costs 34%
Publicity costs 34%
Travel costs 32%
|
|
W Europe 52%
C&E Europe 21%
N America 8%
Asia 3.5%
Latin America 2.5%
Australasia 2.5%
Middle East 0.5%
|
| Top student nationalities Spain by student weeks, 2005 |
|
|
|
Dutch 14.9%
British 14.4%
German 14.2%
US 14.1 4.1%
Scandinavian/Finnish 10%
|
|
Italian 6%
Brazilian 5.5%
French 3.4%
Swiss 3.2%
Austrian 2.4%
|
| Student numbers by age range |
|
|
|
8-11, 0%
12-15, 4%
16-18, 11%
19-24, 39%
|
|
25-30, 6%
31-50, 35%
51+, 5% |
| Observations |
|
|
|
The top five nationalities are the same as in our 2004 survey (see LTM, Oct 2005, page 44), but in a different order, with Dutch students up from fifth to first place, effectively swapping with Scandinavia/Finland. The US slipped from second to fourth position, while Brits leapfrogged Germans into second place this year.
A similar proportion of schools took part in this year’s survey and a similar number of |
|
students were accounted for. Average length of stay slipped from seven weeks to 6.5 weeks, meaning that overall volume of the market, by weeks, was down on last year.
More schools were offering commission on accommodation in 2005 - up from six to nine.
Tuition prices averaged out slightly lower in 2005 than in 2004 while prices for residential stay were up from $118 to $143.
|
Thank you to the following institutions for taking part in our Status survey:
Academia Mester, various; AIP Language Institute, Valencia; Babel Idiomas, Malaga; Caxton College, Valencia; Centro de Idiomas Quorum, Nerja; Centro Internacional de Espanol Melkart, Cadiz; Costa de Valencia, Valencia; Don Quijote, various; Escuela Montalban, Granada; IDEA, La Gomera; ILCE-University of Navarra, Pamplona; Indalhispanica Spanish School, Almeria; Instituto Andalusi de Espanol, Malaga; Instituto Hispanico de Murcia, Murcia; Instituto Mediterraneo Sol, Granada; Malaca Instituto, Malaga; Oxford Academy, Pinatar; PIEE Universidad de Malaga, Ronda; Taller Flamenco, Seville.
Status Survey statistics are based on figures supplied by a selection of individual schools. Not all survey respondents answered every question in the survey. Figures are, in some cases, rounded up or down to the nearest whole. All information is treated with the strictest confidence.
|
|
|
Contact any advertiser in the this issue now
The following language schools, associations and accommodation providers advertised in the latest edition of Language Travel Magazine. If you would like more information on any of these advertisers, tick the relevant boxes, fill out your details and send.
|
|
|
|
|
