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September 2006 issue

Contents
News
Travel News
Agency News
Agency Survey
Feedback
Direction
Special Report
Market Report
Course Guide
Spotlight
Destination
City Focus
Status

Contact Point:
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Status Survey

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Status:

Spain 2005

The Status survey is a venture by Language Travel Magazine, which gathers specific market data about all of the main language teaching markets in the world. For the first time, it is possible to compare world market statistics. 

If you would like to see the complete breakdown of data, including marketing spend per region and marketing budget analysis, and you are an agent (or a school that has completed or intends to complete the Status survey), please send us an email containing 'Status survey web address' in the subject heading. We will then forward the web address to you.

Key points
No. of participating organisations in the Spain survey: 19

Total no. of students at the organisations in 2005: 26,350

Total no. of student weeks in 2005, estimated: 171,275

Overall average length of stay in weeks: 6.5

Average cost of a one-month course, excluding accommodation: e479 (US$606)

Average cost of residential accommodation per week: e113 (US$143)

Average cost of host family accommodation per week: e147 (US$186)

Average commission paid on a language course: 21 per cent (from 15 to 35)

Nine institutions paid commission on accom- modation (of 0.5 to 20 per cent)

Means of recruiting students in Spain, 2005
Intensity of study (hours studied per week)
Agents 33%
Internet 32%
Other means 28%
Local bookings 7%
From 4 to 35.
Overall average = 20

Total marketing spend by sector in %
Marketing budget by region (overall %)
Agency costs 34%
Publicity costs 34%
Travel costs 32%
W Europe 52%
C&E Europe 21%
N America 8%
Asia 3.5%
Latin America 2.5%
Australasia 2.5%
Middle East 0.5%

Top student nationalities Spain by student weeks, 2005
Dutch 14.9%
British 14.4%
German 14.2%
US 14.1 4.1%
Scandinavian/Finnish 10%
Italian 6%
Brazilian 5.5%
French 3.4%
Swiss 3.2%
Austrian 2.4%

Student numbers by age range
8-11, 0%
12-15, 4%
16-18, 11%
19-24, 39%
25-30, 6%
31-50, 35%
51+, 5%

Observations
The top five nationalities are the same as in our 2004 survey (see LTM, Oct 2005, page 44), but in a different order, with Dutch students up from fifth to first place, effectively swapping with Scandinavia/Finland. The US slipped from second to fourth position, while Brits leapfrogged Germans into second place this year.

A similar proportion of schools took part in this year’s survey and a similar number of

students were accounted for. Average length of stay slipped from seven weeks to 6.5 weeks, meaning that overall volume of the market, by weeks, was down on last year.

More schools were offering commission on accommodation in 2005 - up from six to nine.

Tuition prices averaged out slightly lower in 2005 than in 2004 while prices for residential stay were up from $118 to $143.


Thank you to the following institutions for taking part in our Status survey:
Academia Mester, various; AIP Language Institute, Valencia; Babel Idiomas, Malaga; Caxton College, Valencia; Centro de Idiomas Quorum, Nerja; Centro Internacional de Espanol Melkart, Cadiz; Costa de Valencia, Valencia; Don Quijote, various; Escuela Montalban, Granada; IDEA, La Gomera; ILCE-University of Navarra, Pamplona; Indalhispanica Spanish School, Almeria; Instituto Andalusi de Espanol, Malaga; Instituto Hispanico de Murcia, Murcia; Instituto Mediterraneo Sol, Granada; Malaca Instituto, Malaga; Oxford Academy, Pinatar; PIEE Universidad de Malaga, Ronda; Taller Flamenco, Seville.

Status Survey statistics are based on figures supplied by a selection of individual schools. Not all survey respondents answered every question in the survey. Figures are, in some cases, rounded up or down to the nearest whole. All information is treated with the strictest confidence.
Contact any advertiser in the this issue now

The following language schools, associations and accommodation providers advertised in the latest edition of Language Travel Magazine. If you would like more information on any of these advertisers, tick the relevant boxes, fill out your details and send.

Name

Company
Country

Telephone

Email


ASSOCIATIONS/
GROUPS
Education New
       Zealand Trust
English Australia
English UK
Fedele Agent
       Workshop
IALC
MEI-Relsa
Turlingua -
       Consortium of
       Language Travel
       and Tourism

WORKSHOPS/EXPOS
English Australia
Fedele Agent
        Workshop
ICEF
Mystery Agent Event
       in Toronto (ILAC -
       International
       Language Academy
       of Canada)

TOURIST BOARDS/ INFORMATION CENTRES
Malta Tourism
       Authority
Step Up Study
       Abroad Information
       Center (Japan)

INSURANCE
InterGlobal
       Ltd.services
Language Travel
       Phone Card

AUSTRALIA
Australian
       Internships
English Australia
Global Village Noosa
International Student
       Placement Centre
Language Studies
      International
Queensland
       University of
       Technology
Shafston
       International College
St Paul's School
University of
       Western Australia

CANADA
Brock University
Business English
       School of Toronto
Cowichan Valley
       School District #79
George Brown -
       The Toronto City
       College
ILAC - International
       Language Academy
       of Canada
Malaspina University
       College
Niagara College
       Canada
Seneca
Thompson Rivers
       University
University of
       Windsor

CHINA
Mandarin House

ENGLAND
Adventure and
       Computer Holidays
Aspect (Australia,
       Canada, England,
       France, Germany,
       Ireland, Malta,
       New Zealand,
       Scotland, South
       Africa, Spain, USA)
Bell International
       (Malta, UK)
Berlitz Language
       Centre - Oxford
Better English
Canning School
       London
English Centre at the
       Hampstead Garden
       Suburb Institute
English Language
       Homestays
       (England, Scotland)
English UK
ETCI
Harrow House
       International
       Colleges
IALC
InTuition Languages
       (Australia, France,
       Germany, Ireland,
       Italy, South
       America, Spain, UK,
       USA)
LAF
LAL Language and
       Leisure
Languages Out
       There (England,
       Germany, Ireland,
       Italy, Spain)
Living Learning
       English
Lydbury English
       Centre
Malvern House
Queen Ethelburga's
       College
Sprachcaffe
       (Australia, Canada,
       China, Cuba,
       England, France,
       Germany, Italy,
       Spain, USA)
St Giles Colleges
       (UK, USA)
Study Group
       (Australia, Canada,
       England, France,
       Germany, Ireland,
       Italy, New Zealand,
       South Africa,
       Spain, USA)
Twin Group
West London
       Business College

FRANCE
Accent Français
EICAR- Paris
       International Film
       School

GERMANY
ICEF
inlingua Berlin
Prolog- International
       House Berlin

IRELAND
Alpha College of
       English
Emerald Cultural
       Institute
MEI-Relsa

JAPAN
Step Up Study
       Abroad Information
       Center
MALTA
inlingua Malta
Malta Tourism
       Authority

NEW ZEALAND
Education New
       Zealand Trust
Languages
       International

RUSSIA
Language Link,
       Russia
Liden & Denz
       Language Centre

SINGAPORE
inlingua Singapore

SPAIN
Escuela de Español
       la Brisa S.L.
FEDELE Agent
       Workshop
Kingsbrook -
       Spanish for
       Foreigners
Malaca Instituto -
       Club Hispánico SL
ONECO - the training
       agency
Turlingua -
       Consortium of
       Language Travel
       and Tourism

SWITZERLAND
EF Language
       Colleges Ltd
       (Australia, Canada,
       China, Ecuador,
       England, France,
       Germany, Ireland,
       Italy, Malta, New
       Zealand, Russia,
       Scotland, Spain,
       USA)

USA
American Language
       Communication
       Center
Kaplan Educational
       Centers (Canada,
       England, USA)
University of
       California San Diego
University of
       California Santa
       Barbara
University of Illinois
       at Urbana-
       Champaign
Zoni Language
       Centers

EDUCATION TRAVEL MAGAZINE

CANADA
Archer Education
       Group
Delta School District
Richmond School
       District #38

ENGLAND
Queen Ethelburga's
       College

NEW ZEALAND
Bay of Plenty
       Polytechnic
Eastern Institute of
       Technology
Wellington Institute
       of Technology