Advertising tips

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Advertising tips
Here are a few suggestions to help you create effective advertising.
(2) 'Differential Advantage' technique
Emphasise what makes your institution different from the others (price, location, activities,specialised products).
(1) 'Hookline'
Talk directly to the person you are trying to attract, ie, agents. Avoid using the name of your institution as a headline.

(3) This is a 'call-to-action'
Your advertisement needs to inform the reader, but more importantly it must convince them to contact you.
(1)'We will refund the airfare of the 1st three agents who come to see our school & then include us in their brochure'
 (2)
-Computer learning systems

-Cultural study tours

-Residential accommodation

See us at Language Expo 2001, Stand No. 253

 (3)Respond to this advert by 30/12/01,
for 20% commission.
Contact:
(4)
 Mrs Smith, Dept.1
Language Travel Magazine
11-15 Emerald Street
London WC1N 3QL
Tel: +44 (0)20 7440 4020
Fax: +44 (0)20 7440 4033
(4) Include in your advertisement:
- A contact name
- A tracking reference/code to monitor the advertisement's performance (ie. Dept 1)
- Telephone and fax numbers with country codes
- Email and web address
- A stand number if you are attending an upcoming exhibition
- A company logo, with repetition this will become synonymous with the advantages you offer

Plan your advertising programme for the year

Repetition is one of the keys to success in advertising.
Our marketing and information team will be happy to help you select the best times of year for your product or school.
A large advertisement will draw the reader's eye...
and clever use of colour (either single colour, shades of grey or full colour) is also an effective attention grabber.
An attractive and informative photograph or diagram...
is an excellent way to ensure the reader is drawn to your advertisement on the page.

Language Travel Magazine
Marketing & Information: Nick Stevenson
Tel:+44 (0)20 7440 4029
Email: nick@hothousemedia.com
Web: www.hothousemedia.com

Nicola Lutz: Tel: +44 (0)20 7440 4026, Email: nicola@hothousemedia.com
Nick Stevenson: Tel: +44 (0)20 7440 4029, Email: nick@hothousemedia.com

Design: Willy Lamers, Tel:+44 (0)20 7440 4032, Email: willy@hothousemedia.com
Artwork Queries: Nicola Hancox, Tel: +44 (0)20 7440 4035, Fax:+44 (0)20 7440 4033, Email: nicolahancox@hothousemedia.com

Pacific Office:
Betty Wade, Tel: +61 (0) 8 9341 1820, Email: betty@hothousemedia.com