New Zealand launches Education Story

November 08, 2013

The New Zealand Education Story has been launched by the Tertiary Education, Skills and Employment Minister Steven Joyce as a branding toolkit, designed to present a consistent view of the international education industry for prospective students.

A still from the New Zealand Education Story video

Part of the overall New Zealand Story global brand unveiled by the Prime Minister, the education resource pack includes a two-minute video as well as other marketing aides including photographs, logos, branded templates and presentations that industry participants can use when marketing New Zealand as a study destination.

“The New Zealand Education Story is a great way to tell audiences across the globe about the unique benefits of our education in an emotionally engaging and inspiring way,” said Joyce.

“By first introducing New Zealand’s high-quality education offerings to prospective students and education partners through the New Zealand Educated Story, our international education providers and institutions can then spend more time talking about their specific offerings within the context of the wider New Zealand when they return home.”

The New Zealand Story was developed over a year with input from 200 people from 40 organisations covering industries including primary, manufacturing, tourism and education exports, and was funded with an initial NZ$1 million (US$826,839) funding from the baseline budgets of the lead crown agencies.

The pack can be accessed via Education New Zealand’s Brand Lab.

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