Belta launches inbound study in Brazil department

28 January, 2014

Brazilian agency association Belta formally launched a new department for inbound Portuguese language programmes at the Alphe Brazil 2014 workshop in January.

Belta President Carlos Robles unveiled the inbound department at Alphe Brazil 2014

The new Study in Brazil department is an extension of Belta’s existing work with the official Brazilian tourism agency Embratur, and will affiliate Portuguese language schools as well as agencies promoting programmes in Brazil, including universities, high schools, and volunteer schemes.

Carlos Robles, President of Belta, said, “We realised that some of the associated agencies were already operating in this segment and we’re willing to encourage this market by creating our new department.”

The department will begin operations in March with a minimum of 20 members, and intends to seek membership of Gaela (the Global Alliance of Education and Language Associations).

Susanna Florissi, Owner of Torre de Babel Institute, was one of the main advocates for the creation of a new brand. “We have large numbers of foreign students in Brazil, but there has been a very large growth in recent years.” She added that the company’s student profile is mostly executive, with some companies investing heavily in Portuguese language study.  

Torre de Babel Institute also has also launched another project called Welcome to Brazil, in which the international students go to as many Brazilian cities as they want, staying at least a week in each city to study Portuguese. “The interesting thing is the student can change school, but also follow the content where it was left off, because it’s a project that brings together various partner institutions. When arriving at a new destination, the student doesn’t need to look for a new location. There’s the right institution that has the student’s profile and knows at what level he/she is,” said Florissi.

Brazilian agency Experimento is another member of the new inbound brand. Demian Topel, Inbound and Special Projects Department, said the agency’s inbound department had been reactivated around six months ago due to growing demand. “The sector has been totally redesigned and is aimed at groups of students who want to travel for a short period of time. For now, our biggest demand is from Americans.”

The new association was unveiled during a drinks reception at the Alphe Brazil 2014 conference, which gathered 67 agents and 54 educators at the Renaissance Hotel, São Paulo, for three days of meetings and networking opportunities.

Robles gave a presentation to educators at the conference on how to effectively work with Belta and Brazilian agencies, which included client trends from Belta 2013 survey of 51 members and the important role agents play in the country.

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