New Zealand funds education growth projects

25 February, 2014

A cluster group marketing campaign to build relationships with agents in the Asean region is among the projects to receive New Zealand government co-funding investment, following an announcement by Tertiary Education, Skills and Employment Minister, Steven Joyce.

A total of NZ$465,000 (US$387,362) has been allocated through the International Education Growth Fund (IEGF), administered by Education New Zealand, and covers 12 projects.

A cross-sector group of educators from Auckland’s North Shore have received NZ$21,500 to visit Cambodia, Laos and Myanmar and engage local agents and educational institutions. The five institutions are: Unique New Zealand; Ranitoto College; Westlake Boys’ High School; Westlake Girls’ High School; and Massey University.

“Our cluster group is excited about the September 2014 marketing trip to Cambodia, Laos and Myanmar. It’s vital for education providers to break into new markets, but there are always risks involved,” said Nick Arnott, General Manager of English language school Unique New Zealand. “Receiving the IEGF funding from Education New Zealand has helped lessen the risk in this case. All five institutions are extremely grateful for the funding, without which the trip wouldn’t be possible.

“Our plan is to travel as a group and meet study abroad agencies. By travelling as a group, we will encourage cross-sector student retention and highlight the benefits of studying on Auckland’s North Shore. We will also present agents with a collaborative model, an approach that has worked well in established markets,” he added.

The successful agent recruitment bid aims to boost exports in a key market. “The Asean region has been selected as a Tier 1 Market by Education New Zealand, and our group feels that Cambodia, Laos and Myanmar are Asean markets with potential for growth in terms of student numbers to New Zealand. Retaining students across sectors is also a way that New Zealand can achieve its growth target,” said Arnott.

Other funding projects include: a grant of NZ$50,000 to a consortium of secondary schools for student recruitment development in the Andean region; NZ$31,000 for the development of executive education modules for the Japanese market at the University of Waikato; NZ$22,500 for the delivery of new programmes for the Chinese market at Takapuna Grammar School; and a Brazil-focussed joint market development grant of NZ$28,500 for New Zealand Christian Schools International.

Announcing the funding, Minister Joyce said, “New Zealand’s future prosperity depends on our ability to successfully export our products and services internationally, and that includes the delivery of New Zealand education offshore, as well as recruiting more students to study here.”

The recently announced funding projects are the second round of IEGF; applications for the third round will commence from March.

Meanwhile, Unique New Zealand is among the delegation for the Indonesia Agent Workshops next month hosted by language school association English New Zealand, to be held in Jakarta on March 11 and Surabaya on March 13.

Kim Renner of English New Zealand said, “It’s good to have a range of member schools travelling together under the English New Zealand brand offering high-quality English language programmes and pathway opportunities.”

At the time of writing, NZ$1 = US$0.83

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