Bridge announces pathway centres in USA and Brazil

03 March, 2014

Global language provider Bridge has announced plans to open four pathways centres in the USA and Brazil, preparing international degree-seeking students for study at American universities, and will assist partner universities with international student recruitment strategies.

Philadelphia University, location of one of the four new BridgePathway centres

The BridgePathways will include: intensive academic English training; test preparation for Toefl, Ielts, GMAT and GRE; credit-bearing university courses for advanced students; admissions counselling; and assistance with scholarships. The academic English curriculum focuses on critical writing, with coursework designed to prepare students for university assignments, as well as essential speaking and listening skills.

Opening this summer, the four pathway centres will be based at: Colorado Mesa University (CMU) in Grand Junction, CO; Chadron State College (CSC) in Chardon, NE; Philadelphia University, PA; and Instituto Universitario de Pesquisas do Rio de Janeiro (IUTERJ), Brazil. Students will be housed on campus, with Bridge staff offering orientation and structured integration activities.

“BridgePathways students will feel at home on our welcoming and friendly campus,” said Rick Taggart, Executive Director of Marketing and Recruitments at CMU. “From our Outdoor Program excursions, campus-wide activities and events organised by the Programming Activities Council, and use of our top-notch facilities, students will have the opportunity to experience the university culture and feel prepared to enter one of our more than 60 academic degree programmes after successful completion of the language programme.”

Students attending pathway centres at CSC, CMU and Philadelphia University will receive conditional admission for the host university, which includes a Toefl waiver for students successfully completing the required pathway levels. Meanwhile, students studying for pathways at IUPERJ or BridgeEnglish in Denver, CO, will receive counselling and advice on where to study.

The BridgePathway centre at IUPERJ, one of the oldest and largest institutions in Brazil with over 20,000 students, is the first of several centres planned across Latin America, with Argentina, Chile, Colombia, Mexico and Peru expected as future locations.

President of Bridge, Jean-Marc Alberola, said Latin America had huge potential as a source market for international students. “This is a new frontier that needs to be explored,” said Alberola. “Demand at the undergraduate level is for short-term programmes but there is significant interest in master’s and doctoral programmes. With more than 25 years of experience in Latin America, including language centres in Argentina, Brazil and Chile, Bridge is well poised to recruit students in those markets.”

Alberola added BridgePathways will work closely with university partners to coordinate recruitment efforts, manage agent networks and target students. “Each of our university partners has a unique offering in terms of academics, location and costs, and we work closely with the leadership of each institution to make sure we execute on their specific goals towards internationalisation.”

In addition, Alberola is recommending that USA universities leverage relationships with foreign universities to allow more American students to study abroad, urging a focus on outbound study programmes that will complement international student recruitment efforts. Bridge provides programmes for USA students in Latin America through its BridgeAbroad division.

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