KG Adventure rebrands as Xplore

04 March, 2014

Youth travel brand KG Adventure, part of Klub Group Ltd, has rebranded as Xplore for its language, group travel, high school and activity camps in England, USA, Ireland and Germany.

Managing Director, Ian Lewis, said, “Being a globally active company with programmes and satellite offices in several countries, we understand ourselves to be a modern, dynamic and multinational company. This rebrand allows us an opportunity to consolidate the products and programmes we offer the youth travel market.”

Established in 1986 in Suffolk, UK, Xplore was previously known as Kids Klub and became KG Adventure in 2009 after all the products were brought under the holding company name of Klub Group Ltd. The Xplore brand has been used by the German branch of the company since 2010.

“Now in 2014, with the company seeing so much change and growth, the decision has been made to again strengthen and refresh the brand to fully represent what we as a company offer,” said Lewis.

He added, “We remain the same company, with the same people, same work ethic and same great products; it’s just a change of name.”

Xplore has also recently been granted accreditation in the UK by the Accreditation Body for Language Services (ABLS). A company statement said, “This will enable more agents outside the EEA to send their students to Xplore to take part in language courses and enhance Xplore’s placing in the youth travel market.” The accreditation inspection took place under the former name of KG Adventure.

Xplore teaches around 10,000 students per year at its UK language camps.

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