Feltom to hold China & Turkey trade missions

17 March, 2014

The Federation of English Language Teaching Organisations Malta (Feltom), which held its annual ELT Workshop last week, will hold trade missions in Turkey and China this winter. Taking school representatives to the cities of Ankara, Istanbul, Beijing and Shanghai, the events will allow members to develop relationships with qualified agencies and officials in these markets and gain up-to-date information.

The 2014 Feltom Workshop was another fruitful event for the attending agents and educators


“Originally we were planning on running one trade mission this year, but we were able to run two back-to-back with the help of StudentMarketing,” said Genevieve Abela, CEO of Feltom. “This will give members the opportunity to tap into two important source markets. Turkey has grown as a market for Maltese language schools over the past few years, and China is a worthwhile destination as the country has begun establishing ties with our industry and supporting our efforts.”

Additionally, according to information supplied by the association, Turkey sends 49,000 ELT students abroad per year while China sends 99,000. “Feltom believes in Malta’s potential in becoming a regional education hub,” Abela added. With the Turkish events taking place from October 21-24 and the Chinese missions from November 9-14, delegates will meet 30 pre-selected agents, receive market intelligence and go on group sightseeing tours. The deadline for applying is March 31.

Meanwhile, the 2014 Feltom ELT Malta Workshop welcomed 46 agents from 18 different countries including Russia, Libya, Japan and Paraguay. In a departure from the original format, agents met with the attending 24 schools in the mornings and visited the schools in the afternoons. Previous agent attendee Birger Reinhardt Larsen from Study In AnOther Country, Norway, commented, “This structure worked well – it was good to allow for a mix of formal and informal networking opportunities in the same day.”

At the welcome reception, Abela highlighted the work Feltom has done to strengthen the industry through its accreditation scheme, which, when launched in January 2015, will enhance quality standards and allow for an easier application process. Abela also told Study Travel Magazine that while the official statistics are yet to be released, she thinks that student numbers decreased slightly compared to 2012 while student weeks went up. This is owing to an increase in students from outside the Schengen area staying for longer periods and a decrease in enrolments from traditional EU markets, she says.

A concern for her, on the other hand, is that recent events in Russia and Ukraine might cause a drop in junior enrolments from Russia this year, with this country being the 4th or 5th largest sending country. Agents also stated a need for the introduction of additional routes from low-cost airlines, which Feltom supports.

At the workshop, the social programme included a trip to the island of Gozo where agents sampled traditional food and wine, a trip to Valetta and an evening reception at the new Malta National Aquarium.  


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