EA measures agent awareness

25, September, 2014

English Australia, representing more than 120 member colleges throughout Australia, has released findings of an agent survey, which aims to monitor agent awareness of the association and its activities.

English Australia, agent survey, Australian Education International, AEI, student commencements, Australia, Elicos, agent.

Distributed via a number of media channels, including Study Travel Magazine, the survey was taken by 783 agents from 76 different countries, compared with 703 agents in 72 countries previously. Asia accounted for the largest group of respondents (51 per cent), followed by South America (17 per cent), Australasia (14 per cent), Europe (10 per cent), Africa (five per cent) and North America (three per cent)

“The findings produced promising results with 63 per cent of responding agents saying they had heard of us,” said Sue Blundell, Executive Director of English Australia. “Our member colleges were gratified to note that their membership of English Australia is well recognised, with 64 per cent of agents being positively influenced by English Australia membership when choosing a college for their students in Australia”.

There is room for improvement, however, with just 25 per cent of agents clear as to how the association could assist them in their day-to-day business. Blundell acknowledged there was work to be done and that the process would take time. “We will, however, soon be launching our Partner Agency Program which will give agents the opportunity to work more closely with us and gain a better understanding,” she added.

Agents interested in actively recruiting on behalf of an EA member should register with English Australia at www.englishaustralia.com.au/agents.

Elsewhere, Australian Education International (AEI) has released the latest year-to-date (YTD) commencement (student enrolment) data. While YTD figures continue to show growth for Elicos, commencements for the month of July actually declined for the first time (down eight percentage points) since August 2012.

However, “Caution should be shown in interpreting this decline,” warned Blundell. A range of factors may have contributed, including a change in start dates, a spike in Brazilian commencements in July 2013, many of whom were on the Science without Borders programme, and a declining visa grant rate for the ‘boom’ market of Vietnam, reflecting ongoing concerns from the Department of Immigration and Border Protection, said Blundell.

She added, “One month’s data can’t be taken as an indication of an ongoing trend but we will be on the alert for the August figures.”

Print This Page Close Window Archive