New Chinese agent training course launched

24, October, 2014

A new training programme for Chinese study travel agents, created by ICEF, the Beijing Overseas Study Service Association (Bossa) and the Chinese Ministry of Human Resources and Social Security (MOHRSS), has been launched.



Bossa President, Sang Peng (left), and ICEF CEO, Markus Badde, at the signing ceremony


The China Education Agent Course (CEAC) was officially launched at a special signing ceremony between ICEF CEO, Markus Badde, and Peng Sang, the President of Bossa, at the recent ICEF Beijing Workshop, and is based on the ICEF Agent Training Course (IATC).

The Chinese version of the training runs for a total of 70 hours – 20 hours more than the standard IATC – in a self-paced modular format. The course content covers: understanding of the international education market and main destination countries; skills to analyse destinations, products and processes; dealing with students, institutions and governments; promoting international education; and ethics.

The 90-minute formal examination at conclusion of the course can be taken at one of the 200+ Pearson Vue testing centres throughout China, and agents must achieve a minimum 80 per cent to qualify as a China ICEF Trained Agent Counsellor (CITAC). Experienced agents may opt to take the exam immediately without the training course. Those who successfully pass the exam will receive certificates from Bossa, ICEF and MORHSS.    

“The China Education Agent Course represents the dedication of the Chinese government, Bossa and ICEF to ensuring agent quality in China,” said Badde at the ceremony. “We are all extremely committed to supporting Chinese education agents to professionally represent both the interest of international students and their educator partners.”

Sang said, “CEAC will be the study abroad market’s quality standard and will help develop the management of agencies. Our new partnership with ICEF is illustrative of Bossa’s efforts in serving future consumers in addition to aiding government-related law enforcement departments, consumer queries, agency assessments, and more documented evidence and practices in accordance with the law.”

A statement from Bossa said the agency association would be widely publicising the award of the certificates to help guide target consumers in choosing consultants.

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