English Australia launches agent partner scheme

03, November, 2014

English Australia, the national peak body representing over 120 language providers, has launched a Partner Agency Program, designed to recognise and promote study travel agents that recruit for association members.

“This is an exciting initiative for English Australia. We know that agents are working in a highly competitive environment and we want to recognise and promote agents that do a great job in supporting and advising students,” said Sue Blundell, Executive Director of English Australia.

“We play an important role in bringing together quality agents with quality colleges in Australia, and this programme will assist this process. We have already seen a lot of agent interest following the launch of the programme at the ICEF Berlin workshop,” she added.

The Partner Agency Program only accepts agents that have successful working relationships with English Australia member colleges, and in order to be eligible, agents must have worked with at least four members in the past year and receive positive references from those colleges. “Our member colleges will play an important role in promoting the benefits of the programme to agents,” said Blundell.

Agents accepted will receive the English Australia affiliate logo for their own promotional use, an official certificate, a profile on the English Australia website, access to resources and regular updates containing news and information on studying in Australia. “The benefits are many and our research shows that this is something agents are keen to engage with,” said Blundell.

The cost to join scheme is AUS$180 (US$157) for a two-year period, and agents will need to re-apply every two years to main their status.

As previously reported, English Australia recently released the results of an agency awareness survey, which showed that 63 per cent of the 783 responding agents were positively influenced by English Australia membership when choosing partner schools.

Study Travel Magazines most recent survey of English language schools in Australia found that 69 per cent of students were recruited through agents.

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