Major Brazilian travel agent moves into study travel

13, January, 2015

Brazil-based CVC, one of the largest travel agencies in Latin America, has announced a move into the study travel industry, and has signalled its intentions with the hiring of Santuza Bicalho, former CEO of Student Travel Bureau (STB Brazil), to head its new division.

CVC, one of Latin America's largest travel agencies, is moving into study travel

In a statement to investors, CVC said, “We will launch a new business unit focused on student foreign exchange programmes, a fast-growing and profitable market segment in which we can leverage CVC’s strong brand awareness, travel know-how, broad store network and differentiated supplier relationships.”

Bicalho, who will take up the role this month, told Study Travel Magazine that her priorities over the first 100 days will be to recruit a team, select the schools that CVC will promote, train the sales force and structure operations.

CVC was the largest tour operator in Latin America in 2012 based on the value of bookings, according to Euromonitor, and the company website states that as of September 2013, CVC was operating in all 26 Brazilian states, with 802 dedicated stores across the country; of these, 33 were company-owned, 684 belonged to franchisees and 33 belonged to exclusive agents.

Regarding the recruitment of Bicalho, CVC states, “Santuza Bicalho has been hired as the Head of Student Travel, reporting to Mr. Luiz Eduardo Falco (CEO). Mrs. Bicalho will assume her new role on January 19th. Mrs. Bicalho is a seasoned executive in the student travel segment, most recently serving as the Senior Vice-President of Global Sales of Embassy English, a division of Study Group. Previously, she was the CEO of Student Travel Bureau (STB), a leading player in the student travel market.”



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