Belta unveils new brand image

28 April, 2015

Brazilian agency association Belta has unveiled a new brand and visual identity as part of a campaign to build public awareness of the organisation’s certification of its members’ services.

The new Belta logo

“The Belta seal always existed and served to distinguish the agencies accredited by Belta from the others,” said Carlos Robles, President of Belta. “International companies and the public recognise that Belta agencies are companies specialised in the segment because they follow a rigid conduct to maintain the standard of quality.”

Belta agencies are invited to participate in national and international fairs within the international education segment, both for trade and consumers, with Belta offering special discounts for members and some exclusive member-only events.

Neila Chammas, Director of International Relations at Belta, said, “When you have a strong brand like Belta, which distributes a quality certification recognised worldwide, companies are more concerned about the value of services – investing in training, employing the best professionals and offering not only a customer programme, but a consultation about the product.”

In order to join Belta and maintain the Belta seal, Brazilian agencies must: have at least three years of market experience; hold registration with the Ministry of Finance and City Hall; provide letters of recommendation from Brazilian companies and international partners; and maintain the quality of service provision and other rules in Belta’s Bylaws and Code of Ethics.

Last year, Belta signed partnership deals with a range of national tourism bodies in order to raise awareness of its quality seal.

Belta, formed in 1992, currently has 54 agencies representing 600 sales points across the country, and is a member of the Federation of Education and Language Consultant Associations (FELCA).

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