Belta inaugurates new board

01 September, 2015

The Brazilian Educational & Language Travel Association (Belta) has inaugurated its new Board of Directors at a special event, where it also presented the new Belta seal and planned developments for the next three years.

The new board and staff at Brazilian agency association Belta

Hosted at the New Zealand Consulate earlier this month, Maura Leão, President of Belta and CEO of Yázigi Travel, formally presented the new Board of Directors as: Marcelo Melo (Financial Director); Allan Mitelmão (Operations Director); and Neila Chammas (Institutional Relations Director).

Exhibiting the new Belta quality seal, used to certify members and promote the Belta brand overseas, Leão said the association was increasing its presence in the international education market.

“Thinking about both sides, client and the agencies, we developed a new visual identity of the Belta seal. With the Belta members we will highlight the high quality of the work which the agencies offer. For the clients, the Belta seal will be a filter to choose an agency specialised in international education,” she said.

"The Belta seal offers a differential to the student and his/her family with values such as safety and tranquillity. After all, we deal with dreams and life projects," said Mitelmão.

Leão said one of the association benefits over the 2015-18 term would be a partnership with insurance provider Ifaseg Administração em Seguros, which provides special conditions on ‘Trip Protector’ insurance for member agencies, providing repayment in the case of client cancellation as well as compensation in the case of events such as enforced stays, trip interruption and service delivery failure.

The current criteria to become a member of Belta and obtain the Belta seal are: at least three years of market knowledge; six letters of recommendation from Brazilian and international companies in the study abroad sector; quality in service provision; and adherence to the association’s bylaws and code of ethics.

"Agencies with the Belta seal have the preoccupation to ensure that the student's investment in an international education will be enjoyed; the student cannot take the risk to get abroad and find the school does not function as expected,” said Melo.

The inauguration event was sponsored by Education New Zealand, ICEF, Languages Canada and Ifaseg Administração em Seguros.

Formed in 1992, Belta currently has 54 agencies representing 600 sales points across the country, and is a member of the global Federation of Education and Language Consultant Associations (FELCA).

Matthew Knott
News Editor


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