English UK launches Brazil campaign

07 October, 2015

Language school association English UK has launched a government-funded English is Great campaign aimed at students in Brazil, while the organisation has also launched a new partnership to increase direct bookings for members.

The dedicated Speak to the World website promoting English UK's English is Great marketing campaign in Brazil

The English is Great: Speak to the World promotion included free taster English lessons in specially constructed classrooms at four student fairs in Brazil last month, and two competitions for students to make videos about studying English. The experiences of the students that win scholarships will feed back into the marketing campaign, which will run until March 2016.

Annie Wright, Deputy Chief Executive of English UK (Business Services), explained that the association made a bid to receive funding for the promotion as part of government tourism body Visit Britain’s ‘great’ marketing campaign.

“English really is great and we are delighted that our proposal to showcase the quality of the UK’s ELT teaching, as well as everything else we have to offer, has been chosen by the Great campaign. We are particularly delighted that our bid was successful, as there was a great deal of competition.”

English UK partnered with BMI Media to participate in the Salao de Estudante fairs across Brazil last month, with each featuring an English is Great pavilion.

In a separate development, English UK has announced a partnership with LanguageLearningPortal.com to provide opportunities for member centres to increase direct bookings.

The deal gives every member centre a free premium listing in four languages for three months on the site, which was launched by the team behind the StudyPortals higher education course search platform in 2014 and currently lists more than 4,700 language courses in 29 countries.

Jodie Gray, Head of Market Development at English UK, said, “We think this is an excellent move for us and our members: StudyPortals’ more established sites have achieved extraordinary growth and reach and we have every expectation that LanguageLearningPortal will do the same. We believe this is an excellent deal for our member centres, and will be seen as a key member benefit, as well as being a long-term strategic partnership for us as an organisation.” 

After the complimentary listing period, member centres can continue the premium listing at a discounted rate or move to a free basic listing.

A spokesperson for English UK told StudyTravel Magazine the partnership gave members an extra tool in their marketing portfolio, but was not intended to replace schools’ traditional recruitment avenues through study travel agents.

Matthew Knott
News Editor


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