Languages Canada focuses on new markets and French programmes

19 October, 2015

Languages Canada, the association representing more than 225 member language schools, is hosting its second Exchange Forum on French as a Second Language (FSL) this month, before embarking on trade missions to meet agents in Turkey, the Middle East, Vietnam and China.

Languages Canada is hosting a FSL conference and undertaking agent missions

Held at LaSalle College in Montreal, the Exchange Forum will bring together member schools, government and representatives of the francophonie from Canada and abroad for dialogue on the French language sector. Guest speaker, Ofelia Cervantes Villagomez, Professor and Researcher at the Universidad de las Americas Puebla, will present on opportunities for the development of FSL in Mexico.

“This is an excellent opportunity for members and stakeholders to share challenges and opportunities for this growing segment of language education,” said Gonzalo Peralta, Executive Director at Languages Canada (LC).

Marie-Christine Morin, French Programs Manager at LC, said, “Not only will the event facilitate an effective and timely dialogue about the sector, we hope it will bring much-needed awareness to the broad range of French language programmes in Canada and the need to come together on common goals and objectives.”

From November 9-13, a delegation of LC member schools will take part in a trade mission to Turkey and the Middle East, meeting study travel agencies, local schools and government representatives.

“Turkey is an exciting emerging market for Canadian language programmes. With a history and culture of embracing English and French, Canada’s official languages, Turkey offers much in the way of collaborating in education,” said Peralta. “We hope to enhance student mobility by increasing the number of agents that focus on Canada, and by increasing awareness about the Canadian education system and how to navigate it.”

Another delegation of LC schools will then head to Vietnam and China from November 22-27 for a similar format of meetings with agents, schools and government staff.

“China and Vietnam are considered among the most important markets for language education in Canada. We hope to be able to work with partners there to make Canada a leading study destination for their students,” said Charbel Moreno, Manager of International Affairs and Marketing for Languages Canada.

China, Vietnam and the MENA (Middle East and North Africa) region were identified as priority markets in Canada’s international education strategy, released early last year, with the aim of hosting 450,000 international students by 2022.

Matthew Knott
News Editor


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