New Zealand funding boost for international education

May 16, 2013

New Zealand will invest NZ$40 million (US$32.6 million) in marketing and promoting its international education industry over the next four years, the Tertiary Education, Skills and Employment Minister, Steven Joyce, has announced.

photo: Tourism New Zealand

“This NZ$40 million investment through the government’s new Education New Zealand crown agency will continue to strengthen New Zealand’s education presence in key markets such as China, India, South-east Asia and South America, and will attract more international students to study in New Zealand,” said Joyce.

The funding will be invested in: broadening and intensifying recruitment in existing and developing markets; offering increased support to providers; encouraging greater delivery of education services abroad; increasing the participation of New Zealanders in overseas study by establishing new scholarships; and deepening engagement with overseas institutions and governments.

He said the investment would have a positive social impact on the country. “Although the income from international education is important, it is the strong people-to-people links that flow from it that brings the greatest benefits to New Zealand.

“Former international students are often employed overseas for New Zealand companies, and international students are great advocates and ambassadors for New Zealand in their home countries,” Joyce added.

Grant McPherson, Chief Executive of Education New Zealand, said, “In addition to our own efforts, we will also continue to work with other government agencies to capitalise on all-of-government initiatives to market New Zealand internationally – ensuring a New Zealand education is promoted alongside tourism and other trade initiatives.”

The funding is designed to assist in New Zealand’s ambitious growth target of doubling the value of the education export industry to NZ$5 billion (US$4 billion) by 2025, but follows the recently reported Export Education Levy data for 2012 that showed the number of international students declined by 5.7 per cent in 2012.

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