FDSV survey shows German outbound trends

May 31, 2013

The UK continues to be comfortably the most favoured destination for German students, particularly in the junior segment, according to the 2012 market analysis statistics released by German agency association FDSV.

photo: www.fdsv.de

The survey of member agencies, conducted in cooperation with the University of Heilbronn, concentrated on trends within language travel, and showed that English language courses accounted for 82.62 per cent of bookings overall and 93.54 per cent in the junior market.

There was greater variance within the adult market, where English was requested by 64.06 per cent of clients. Spanish was the second-most popular language with 16.11 per cent – a three per cent increase over 2011 – followed by French (11.82).

In terms of study travel destinations for German adult students, the UK was chosen by 25.46 per cent of clients, followed by Malta on 17.59 per cent, Spain (10.99), USA (10.05) and France (10.04).

The junior market represented 62.98 per cent of language travel business for the respondents to the 2012 survey, with the 13-to-17 age group accounting for 46.72 per cent of clients.

The UK had a clear domination of the junior outbound sector in Germany, chosen by over three quarters of students. Malta was the only other destination to record a double-digit share of the junior market, with 11.95 per cent.

TThe average length of a language study trip for the survey respondents was 2.08 weeks. This average was reflected across most of the European destinations, although longer-haul markets such as Canada (4.04), New Zealand (4.08) and Australia (3.84) had higher average study durations.

Some of the findings of the FDSV survey echo Study Travel Magazine's most recent Agency Survey of all sectors of the German outbound market.

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